The Bangladeshi QSR market is projected to generate USD 2,653.4 million revenue by 2030, advancing at a CAGR of 7.1% during 2024–2030. This can be ascribed to the growing urbanization rate, rising penetration of e-commerce platforms, hectic lifestyles of adults, and changing consumption patterns of individuals.
Based on cuisine, the market is divided into American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese, and others. Among these, the American category will witness the fastest growth during the forecast period, at a CAGR of 7.6%. This can be ascribed to the growing demand for American fast-food items, such as burgers, apple pies, French fries, hot dogs, chocolate chip cookies, pizzas, and fried chicken.
Drive-through establishments, based on service type, accounted for a significant revenue contribution in 2022, and they are expected to maintain their position in the coming years. This is due to the rising preference of customers for this service, growing number of roads and service lanes, and rising car ownership across the nation. Hence, QSRs are highly invested in developing eye-catching infrastructure, as such a system needs minimal staff. The increasing rate of urbanization and rising population have augmented the desire for cheaper and faster food options, thus driving the demand for drive-through restaurants.
Eating out is increasingly becoming a part of life for the citizens of Bangladesh. In tandem with the rise in the popularity of dining out, the number of restaurants has been multiplying at an incredible rate. The decision to eating out is strongly impulsive, with people searching for convenient and dining options. This behavior is especially true among students who live far from home.
For instance, 90% of the aspiring teenagers eat out more than once a week, compared to about 61% of the adolescents, who dine out once per week on average. This higher frequency is linked to more people celebrating occasions with friends and family, such as birthdays and anniversaries or hanging out and treating friends, all of which is tied to the increasing disposable income of people.
Some of the major QSRs in Bangladesh are Domino’s Pizza Inc., KFC, Burger King, Pizza Hut, California Fried Chicken, CP Five Star, Herfy, Crimson Cup, A&W Restaurants, and Albaik.