The global air purifier market is expected to generate $31,195.6 million revenue by 2030, advancing at a considerable rate during 2021–2030. The major factors influencing the market growth include the rising air pollution and prevalence of airborne diseases, along with the rapid urbanization and industrialization across the globe. Additionally, during the COVID-19 pandemic, the market saw a significant upsurge as individuals widely bought air purification products.
In the past few years, a large number of startups have entered the market with varied technologies. For instance, a French startup, named Calistair, has the proprietary athermal catalysis technology for air purification systems. Similarly, Finland-based startup UniqAir manufactures activated carbon filter air purifiers with a separation rate greater than 99%, in the 0.1-micrometer range.
Air purifiers with HEPA air filters dominate the market, accounting for approximately 30% share, as they are highly effective in eliminating the smallest airborne particles, including the COVID-19 virus, which is of 0.125 microns, with the help of high-velocity air, which dries the virus.
Ionizers, which are based on the filterless technology, which utilizes positive and negative ions to purify the air, also hold a significant market share. The major driver for ionizer sales is the low operational and initial costs associated with them. Moreover, the expectation of a decline in the cost of production, as the technology does not contain any filters, in future creates further opportunities via product development for the manufacturers, thus boosting the market during the forecast period.
The residential air purifier market is expected to witness the highest CAGR, of around 12%, attributed to the rising popularity of smart homes and awareness about air purification among consumers. Portable residential air purifiers are preferred due to their advantages over in-duct systems, such as small size, easy installation, low maintenance, and cost-effectiveness.
The APAC region holds the largest share of the revenue in the market, with China leading the market. The dominance of APAC on the market is attributable to the existence of highly populated countries, such as India and China, along with the increasing industrial base in southeast Asia. Additionally, vehicular and industrial emissions contribute to the high air pollution levels in the region, thus resulting in a dire need for air purification systems in residential as well as commercial places, to combat the increasing prevalence of airborne diseases.
In recent years, major players in the air purifier market have launched new products with varied features, to stay competitive. For instance:
Major players operating in the global air purifier market include LG Electronics, Panasonic Corporation, Samsung Electronics Co. Ltd., Sharp Corporation, Koninklijke Philips N.V., IQAir, Honeywell International Inc., Dyson Ltd., Daikin Industries Ltd., and Whirlpool Corporation.