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U.S. Advanced Driver-Assistance Systems (ADAS) Market Overview
The U.S. advanced driver-assistance systems (ADAS) market is expected to witness considerable growth during the forecast period (2020–2030). ADAS include a wide range of safety features, such as autonomous emergency braking systems, lane departure warnings, lane keep assist, and adaptive lighting, among others. Continuous technical collaborations and launch of upgraded products by key players coupled with mandatory government requirement for safety features in vehicles are expected to boost the market growth during the forecast period.
Based on sensor, the U.S. ADAS market is categorized into ultrasonic sensor, infrared sensor, radar sensor, image sensor, LiDAR sensor, and laser sensor. During the forecast period, the radar sensor category is estimated to dominate the market in the region. The decreasing cost of this sensor and its increased applications in connected and autonomous vehicle are expected to led the market growth for this category.
Based on system, the U.S. ADAS market is categorized into tire-pressure monitoring system (TPMS), drowsiness monitoring system (DMS), parking assist system (PAS), adaptive cruise control system (ACCS), blind spot detection system (BSDS), lane departure warning system (LDWS), adaptive front-lighting system (AFLS), and others (including night vision system and driver monitoring system). Among all, the LDWS category is expected to witness fastest CAGR during the forecast period. It is designed to alert the driver when vehicle is leaving a detected lane and turn signal is not activated. This keeps passenger and driver safe from crashes like striking a car in an adjoining lane. With stringent government regulations and introduction of advance products by key players, the market for LDWS category is expected to witness significant growth during the forecast period.
U.S. ADAS Market Dynamics
Rise in the number of joint ventures and partnerships among key players is a major trend spotted in the U.S. ADAS market. Technical collaborations are very important for the growth of any company in the market. The leading manufacturers in the industry are collaborating within or outside the industry to upgrade their product portfolio. For instance, in May 2019, HERE Technologies Pvt. Ltd. and Mitsubishi Electric Corporation successfully piloted a system that enables vehicles to notify the drivers about upcoming road hazards with lane-level precision. This technology was successfully tested in the U.S.
The increasing electronic integration in vehicles and advent of multifunctional sensor are expected to provide numerous growth opportunities in the U.S. ADAS market. With the advancement in technology, several new applications of ADAS have evolved in recent years. The customers have started to adopt vehicles equipped with advanced safety features, including ADAS. It is expected to play wider role during forecast period to generate new growth opportunities for the market players.
U.S. Market Competitive Landscape
The U.S. ADAS market is moderately fragmented, with the presence of global and domestic players. In recent years, the major players in the market have taken several strategic measures, such as product launches, partnerships, and facility expansions, to gain a competitive edge in the industry. For instance, in August 2019, Magna International Inc. with an investment of nearly $50 million opened new electronics facility in an area of 230,000-square-foot to increase the production of ADAS components. The new facility allows the company to accelerate large-scale deployment of latest and upcoming technologies, such as ADAS, advanced robotics, and micro- light-emitting diode (LED) lighting.
Some of the major players operating in the market are Robert Bosch GmbH, Magna International Inc., Valeo SA, HELLA GmbH & Co. KGaA, Autoliv Inc., Continental AG, Ford Motor Company, BMW Group, Denso Corporation, and Audi AG.
U.S. ADAS Market Size Breakdown by Segment
The U.S. ADAS market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Vehicle
Based on Sensor
Based on System
Based on Offerings