Technical Illustration Software Market Overview
Changes in product demonstrations and the evolution of the entrepreneurial ecosystem in various verticals are the key factors driving the growth of the market across the globe. Technical illustration software is used to design and create visual representations of products and services offered by a company. It helps to effectively convey accurate information to clients through visual communication. The software can be either vector-based or raster-based. Vector-based software draws paths, shapes, and lines based on mathematical principles, whereas raster-based software creates images from pixels.
Based on component, the global technical illustration software market has been bifurcated into solution and service, wherein the solution category held a larger share in 2019. This can primarily be attributed to the increased adoption of solutions for better product and service illustrations. On the other hand, the service category is expected to witness faster growth in the market during the forecast period (2020–2030). Increasing demand for integration and implementation, maintenance, and consulting services in the domain is expected to drive the market under this category in the near future.
On the basis of technology, the market has been classified into 2D and 3D technologies. Of the two, the 3D technology is expected to witness faster growth in the market during the forecast period. This can be attributed to the growing demand for 3D illustration solutions among designers for a detailed demonstration of products.
The market has been divided into on-premises and cloud models based on deployment type. Between the two, the cloud category is expected to witness faster growth in the market during the forecast period. Cloud deployment offers increased scalability and speed in addition to facilitating 24X7 services and enhanced management capabilities. Moreover, as cloud deployment does not require any hardware investment or resources to manage hardware, it helps reduce the capital expenditure of companies.
Globally, North America held the largest share in the technical illustration software market in 2019, and it is expected to continue leading the market during the forecast period as well. This can be ascribed to the increasing IT spending, presence of a large number of market players, and the early adoption of advanced technologies in the region. Moreover, the presence of a vast manufacturing industry is driving the market, as there is a strong demand for the software among manufacturers in the region for machinery demonstration.
Technical Illustration Software Market Dynamics
Growth Drivers
Changes in product demonstrations for better customer awareness can be viewed as a key factor supporting the growth of the technical illustration software market across the world. Presently, companies are more interested in the storyboard demonstration of a product or service, which gives a clear, concise, and detailed information rather than text-heavy content. Technical illustration software helps to understand complex concepts more easily and quickly by viewing an illustration over reading a lengthy explanation. The software facilitates high-impact visual communication and offers many design features that companies require to base illustrations on. Moreover, using the software, companies can create 3D models of their products to demonstrate product features from every angle. Thus, companies are increasingly adopting the software for product and service demonstrations to attract clients and increase sales.
Technical Illustration Software Market Competitive Landscape
Due to the presence of a large number of players, the technical illustration software market is highly competitive in nature. In recent years, market players have taken several strategic measures, such as mergers and acquisitions, partnerships, and product launches, to strengthen their foothold. For instance, in May 2019, Canvas GFX Inc. partnered with Spatial Corporation, a subsidiary of Dassault Systèmes, for the development of advanced illustration software. The combination of 3D software development toolkits of Spatial and the Canvas illustration standard helps professional illustrators to create attractive graphical documentation for products and services. Moreover, the integration streamlines the conversion of computer-aided design (CAD) files into compelling illustrations and visualizations for service documentation.
Some of the key players operating in the technical illustration software market are Adobe Inc., PTC Inc., Canvas GFX Inc., Dassault Systèmes, Lattice Technology Co. Ltd., Corel Corporation, Autodesk Inc., Ignite Technologies Inc., Siemens AG, and Cyient Limited.
The report also provides a country-wise analysis. Some of the major countries covered in the report are the U.S., Canada, Mexico, Brazil, the U.K., Germany, France, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, South Africa, Turkey, the U.A.E., and Saudi Arabia.
Market Size Breakdown by Segment
The technical illustration software market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Component
Based on Technology
Based on Enterprise
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Large Enterprises
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Small & Medium Enterprises (SMEs)
Based on Deployment Type
Based on Industry
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Aerospace & Defense
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Healthcare
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Information Technology (IT) & Telecom
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Energy & Utilities
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Manufacturing
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Automotive
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Oil & Gas
Geographical Analysis
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North America
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Europe
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U.K.
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Germany
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France
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Italy
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Spain
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Russia
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Asia-Pacific (APAC)
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China
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Japan
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India
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South Korea
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Australia
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Latin America (LATAM)
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Middle East & Africa (MEA)
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South Africa
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Turkey
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U.A.E.
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Saudi Arabia
