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The super active-matrix organic light-emitting Diode (SAMOLED) is expected to witness higher market penetration, during the next five to six years. The enhanced product features, such as superior energy saving, high image resolution and enhanced safety, along with the falling prices of the super active-matrix organic light-emitting diode is expected to increase its market penetration in various consumer electronics products, during the forecast period. Moreover, the increasing demand of flexible display from the wearable is expected to spur the demand of SAMOLED, owing to their higher resolution and higher refresh rates even in stringent size requirements.
Colors representation in the super AMOLED display is brighter, as compared to its counterparts. The black parts of the display are darker, owing to the unused portions of the display which can be effectively turned off during the operation. This also leads to enhancement in overall battery life of the equipment. However, one major drawback of AMOLED is that the pixel quality of the display reduces over long run. The market opportunity for the SAMOLED lies in the growing demand of power efficient consumer mobile devices, where the SAMOLED based display can increase the overall battery life of the devices. Moreover, the growing market of flexible display in consumer electronics offers ample opportunity for the growth of the global super active-matrix organic light-emitting diode market. However, poor screen visibility under sunlight is a major factor hindering the growth of this market.
Unlike active-matrix organic light-emitting diode (AMOLED) displays, the super active-matrix organic light-emitting diode displays are integrated with touch sensors. The touch sensor in SAMOLED is less than 0.001mm thick. This allows the display to offer improved image resolution, along with superior visibility under direct sunlight.
Among the various application segments, the mobile phone display is by far the largest segment in the global active-matrix organic light-emitting diode market. The mobile phone display segment is also expected to witness the fastest growth during the forecast period. Based on the pixel structure, the penTile segment is expected to grow with the fastest pace during the forecast period.
Asia-Pacific accounted for the largest active-matrix organic light-emitting diode market in 2014. The high concentration of the consumer electronics manufacturers in China, and South Korea are the predominant growth drivers for the SAMOLED market in the region. North America accounted for the second largest market in 2014, owing to high penetration of wearable, along with large population of tech-savvy consumers in the region. In 2014, the SAMOLED market in Middle-East and Africa was fairly at nascent stage. Country wise, China, Japan, the U.S., France, the U.K., Brazil, and Canada are the major markets for global super active-matrix organic light-emitting diode.
The super active-matrix organic light-emitting diode market is consolidated. The top three players accounted for around 50% of the global market in 2014. Some of the competitors in the global super active-matrix organic light-emitting diode market are Samsung electronics, Nokia telecommunications, Panasonic Corporation, BlackBerry Ltd., LG electronics, and Panasonic Corporation.
Super Active-Matrix Organic Light-Emitting Diode Market Segmentation
By Pixel Structure