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Software defined networking (SDN) bids the potential for cost saving opportunity in networking, as it increases the capability to generate new services and application. It also facilitates virtualization in networking, which can minimize the current network operating costs and requirement capacity could be reduced. Moreover, it allows enterprise IT to roll out its services more rapidly, as it renovates from a cost center, into an enterprise level service provider.
The data center consolidation and server virtualization, in order to optimize networks by software control, and reduce dependence on precise hardware configurations and vendors, increasing need for mobility, and upsurge in the cloud services, are some of the predominant drivers for the growth of the software defined networking market. Moreover, the advanced features of software define networking, such as efficient network administration, by means of decoupling the decision making system about the data traffic (Control plane and data plane). One of the most important and widely used features of the software defined networking is its ability to create intelligent responses to business demands. With user friendly configuration, and centralized control, the network can be directly assigned to specific application and end user needs. The SDN reduces the compellability from networking and response time, irrespective of the type of services in data center, WAN or real time network resources.
Based on the solution provided by software defined network, the global software define networking market can be broadly segmented, as security technologies, SDN application platform and controller, switches, software-defined storage (SDS) platforms, and routers. On the basis of various services provided by software defined networking, the market can be segmented as consulting and integration, network security and analytics, support and maintenance, and other professional services. Based on the size of the organization, the Global Software Defined Networking Market can be broadly classified, as small size organization, medium size organization, and large size organization.
Based on the end users, the software defined networking market can be broadly classified, as cloud service providers, enterprises, and telecommunication service providers. On the basis of various industry verticals, the global software defined networking market can be bifurcated, as academia and research, banking, consumer goods and retail, financial services and insurance (BFSI), manufacturing, government and defense, telecommunication and information technology, manufacturing and others.
North America was the largest software defined networking market in 2014. The market dominance of the North America is attributed, to the wide adoption of the advance networking infrastructure in the U.S. and Canada. Asia-Pacific has witnessed the highest growth in the past few years. The high growth of SDN in the region is due to the ongoing up gradation of networking infrastructure, in countries such as India and China. With increasing cost competence in IT and telecommunication sectors, the market is expected to grow at healthy pace, during the forecast period.
The global software defined networking market is consolidated, with considerable market share of the multinational players. Cisco system recently declared a 55 percent successive raise in the number of customers for its Nexus 9000 (SDN product) in its second quarter of the financial year 2015, indicating a strong growth and customer adoption for its SDN product. Some of the competitors in the software defined networking (SDN) market are Cisco Systems, Inc., International Business Machines Corporation (IBM), Juniper Networks, NEC Corporation, Plexxi, Inc., Hewlett-Packard (HP), Intel Corporation, Dell Inc., PICA8, Inc., and Big Switch Networks, Inc.