Push-to-Talk Market Share Report by Offering (Hardware, Solutions, Services), Network Type (Land Mobile Radio, Cellular), Enterprise Size (SMEs, Large Enterprises), Vertical (Government & Public Safety, Aerospace & Defense, Transportation & Logistics, Manufacturing, Construction & Mining, Energy & Utilities, Travel & Hospitality, Healthcare) - Global Industry Demand Forecast to 2030

Push-to-Talk Market Overview

The global push-to-talk (PTT) market generated revenue of USD 36.4 billion in 2023, and it is projected to witness a CAGR of 10.5% during 2024–2030, to reach USD 73.0 billion by 2030. This is attributed to the growing application of this technology in a wide range of consumer devices, including smartphones and tablets, which has significantly contributed to its popularity among many users. These apps work well across different devices and operating systems, making communication easy.

• Moreover, the preference for cloud-based platforms over other cellular options is growing within large corporations.
• This is due to the superior features provided by cloud-based push-to-talk over cellular (PoC), including real-time and secure communication, greater utilization of wireless PTT devices, and enhanced multimedia sharing functionalities.
• Moreover, the major global enterprises are keen on embracing this technology for its diverse benefits, such as cost management, portable two-way communication convenience, advanced safety, and improved call management.

Furthermore, several smartphone manufacturing companies nowadays provide advanced technologies and features to their customers. Some of these technologically advanced features integrated into smartphones are larger displays, high-end battery backup, improved communication, and multimedia storage. Currently, several electronics companies are directing their efforts toward developing smartphones specifically tailored for the PoC technology. The rising interest among public safety organizations in transitioning to upgraded PTT solutions is projected to have a prominent impact on the push-to-talk market in the forthcoming period.

• Additionally, the continuous advancements in network technology, such as LTE, and the progressive development of 5G infrastructure are expected to unlock fresh opportunities.
• Furthermore, the rise of the internet of things (IoT), advancements in natural language processing and artificial intelligence, and increase in the adoption of online applications will generate significant prospects for the market.

Moreover, push-to-talk devices serve as dedicated tools equipped with a simple push-button interface, allowing users to establish instant connections with ease. Walkie-talkie radios are an example of such devices. With the evolution of technology, manufacturers have discontinued the production of radio-based PTT devices in favor of PoC options. These contemporary devices are compatible with multiple cellular networks, such as 3G and 4G, as well as Wi-Fi, providing users with a superior audio quality and encrypted communication capabilities. This is unlike radio transmissions, which are characterized by loud static noise, susceptibility to interception, unclear communication, and restricted range.

Booming Popularity of Rugged Smartphones

• The increasing manufacturing of ultra-rugged smartphones can be attributed to the rising demand for durable, resilient, and dependable mobile devices.
• The integration of the push-to-talk functionality makes these devices essential tools for authorities and adventurers facing demanding conditions.
• As technology advances, these devices will undergo further development, offering even more features and capabilities to meet the needs of a diverse user base.

Furthermore, companies are launching new products and bringing advancements in their existing ones for the rugged smartphones designed for authorities and other specialized applications. For instance, in July 2023, KYOCERA International Inc. unveiled its ultra-rugged DuraForce PRO 3 Android smartphone, featuring numerous tools for enterprises, small businesses, first responders, and diverse industries. The device is compatible with Verizon's 5G Nationwide and 5G Ultra Wideband1 networks, ensuring high-speed connectivity for both public and private use.

Alignment of Infrastructure Platforms

• The standardization and alignment of infrastructure platforms offer substantial opportunities for numerous industries.
• Standardized infrastructure platform for PTT is crucial for seamless interoperability.
• This is because it will allow several manufacturers of PTT devices and systems to work together effortlessly.
• All organizations can select the best PTT software and hardware solutions according to their needs. without worrying about issues with compatibility.

Moreover, government agencies often modify the devices according to their needs, such as with the integration of GPS.

• This interoperability offers particular advantages to the emergency response & public safety sector, where several government agencies and departments need to communicate clearly and smoothly during critical situations.

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Rising Adoption of Wireless Network Devices & Software among Organizations

The increasing need for wireless push-to-talk devices across various sectors, such as aerospace & defense, emergency response, and corporations, is a significant driver for the market growth. Wireless devices enhance overall safety and productivity by offering end-to-end encryption. Additionally, the rising demand for networking devices has opened up opportunities for their software counterparts among smartphone users for connecting groups and members.

• Along with the growing presence of network devices, the rising adoption of microphones and wireless speakers contributes significantly to market growth.
• These devices contain buttons to enable switching from the voice transmission mode to voice reception mode.
• This application is also integrated into devices such as MCPTT, broadband PTTs, integrated digital enhanced networks (iDENs), and land mobile radio (LMRs).

To cater to the growing demand, major players in the market are focusing on launching solutions and services to simplify workflows.

• For instance, in September 2023, Nokia launched a number of industrial 5G devices for the public workers and enterprise teams, to help maintain safety.
• These devices are aimed at helping them stay connected over private wireless networks in environments such as ports, chemical plants, mines, and offshore oil platforms.

Land Mobile Radio Held Larger Share

By network type, the land mobile radio category held the larger market share, of 80%, in 2023, and it is expected to maintain its dominance during the forthcoming period. This is because land mobile radio offers sturdy hardware, designed to endure diverse environmental conditions, coupled with the ability to function effectively on dedicated radio frequencies. This ensures robust coverage and a reliable delivery of critical messages. While newer technologies, such as cellular PTT have emerged, land mobile radio PTT remains vital for critical communications in applications where reliability and resilience are paramount.

Hardware Dominates Industry

On the basis of offering, the hardware category accounted for the largest revenue share, of 55%, in 2023, and it is further expected to maintain its dominance during the prediction period.

• This is owing to the presence of several key companies providing telecommunications hardware around the world, such as AT&T Intellectual Property, Bell Canada, ESChat, and Wireless Zeta Telecomunicaciones SL.
• Moreover, the growing adoption of rugged PTT devices with advanced technologies helps this category dominate the market.
• Several manufacturers are providing devices with advanced features, such as larger displays, multimedia storage, improved communication systems, and extended battery life.

For instance, in May 2023, Hytera Communications released its latest PoC radio model, PNC460 X rugged smart device. It is designed to augment the productivity of teams in industrial and business scenarios with rugged hardware, open API, and PTT functionality.

Furthermore, the growing awareness of public safety, the stringent action of governments in this regard, and further advancement in the push-to-talk technology propel the growth of the market.

The solutions category is expected to showcase the fastest growth, with a CAGR of 12%, during the anticipation time frame. This is owing to the launch of innovative solutions by the players for reliable, improved, and durable PTT devices.

• In June 2022, Cobham Satcom, Global Beam Telecom, and Inmarsat launched BGAN PRISM PTT+, a new PTT offering, in partnership with Hytera.
• This fully integrated satellite-enhanced connectivity solution, available via Hytera mobile radios, aims to help businesses address the coverage redundancy and operational interruptions common with traditional radio systems.

APAC Is Fastest-Growing Revenue Contributor

Geographically, APAC will witness the highest CAGR, of 14%, during the forecast period. The key factors contributing to this growth are the surging number of collaborations between top players and distributors and the advancement in the information technology infrastructure. Moreover, the growth in the transportation system in emerging economies results in the growth in the number of vehicles on the road, high traffic density, and lack of communication between drivers.

Hence, the adoption of push-to-talk technology is increasing among the drivers in the region for effective communication, to avoid accidents. Moreover, India and China are expected to witness high growth rates in the region. This is because these nations are increasingly investing in arming security organizations, such as the military and the police, with these devices. In addition, the major players in the region are focusing on launching new devices, to have an upper hand in the market.

• In May 2022, Motorola Solutions, under a partnership with Omnitalk Wireless Solutions and Arya Communication & Electronics Services, introduced WAVE PTX to the Indian market.
• This new communication service claims to instantly connect teams with the push of a button, allowing members to share multimedia information via broadband.

Top Providers of Push-to-Talk Solutions Are:

• AT&T Inc.
• Bell Canada
• ESChat
• Wireless Zeta Telecomunicaciones SL
• Motorola Solutions Inc.
• Qualcomm Technologies Inc.
• Hytera Communications Corporation Limited
• Telefonaktiebolaget LM Ericsson
• Iridium Satellite LLC
• L3Harris Technologies Inc.

Market Breakdown

This fully customizable report gives a detailed analysis of the push to talk market from 2017 to 2030, based on all the relevant segments and geographies.

Based on Offering

• Hardware
• Solutions
  • Carrier integrated
  • Over the top
  • Mission-critical
• Services
  • Consulting
  • Implementation
  • Support & maintenance

Based on Network Type

• Land Mobile Radio
• Cellular

Based on Enterprise Size

• SMEs
• Large Enterprises

Based on Vertical

• Government & Public Safety
• Aerospace & Defense
• Transportation & Logistics
• Manufacturing
• Construction & Mining
• Energy & Utilities
• Travel & Hospitality
• Healthcare

Region/Countries Reviewed for this Report

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • U.A.E.