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Oral Care/Oral Hygiene Market Overview
In the coming years, the global oral care/oral hygiene market size is projected to witness substantial growth due to the increasing incidence of dental caries and other periodontal diseases, technological innovations in oral care/oral hygiene products, surging number of small/private dental clinics with dental dispensaries, and rising awareness regrading oral hygiene.
The different types of products utilized for maintaining oral hygiene are toothbrushes & accessories, dental prosthesis cleaning solutions, toothpastes, mouthwashes/rinses, denture product, and dental accessories/ancillaries. Out of these, the toothpastes category held the largest oral care/oral hygiene market share in the past, primarily because of the various varieties of toothpastes that are available in the market. People are increasingly adopting different gels, pastes, and polishes for maintenance of their oral hygiene and prevention of oral bacterial infection.
The fastest growth is projected to be registered by the toothbrush and accessories category in the coming years in the oral care/oral hygiene market, which is attributed to the technological advancements, such as electric toothbrush, and rising awareness about oral health. Different types of toothbrushes available are manual toothbrushes, battery-powered toothbrushes, and electric toothbrushes.
The various distribution channels for different oral care products are dental dispensaries, consumer stores, online distribution, and retail pharmacies. Among these, the consumer stores category dominated the oral care/oral hygiene market in the past. The reason for this was the presence of numerous consumer stores across the globe and the dependence of manufacturers on these stores for the storages and marketing of their products on a large scale.
Geographically, the Asia-Pacific region, held the largest share of the oral care/oral hygiene market in the past due to the surging geriatric population affected with edentulism, rising healthcare expenditure because of increasing disposable income, and rising prevalence of dental caries and other periodontal diseases in adults and children. Apart from this, the increasing focus of major players on the emerging economies in this region is further projected to drive the growth of the regional market.
Oral Care/Oral Hygiene Market Dynamics
One of the major factors driving the oral care/oral hygiene market growth is the surging prevalence of oral diseases, such as dental cavities and caries and periodontal disease, around the world. The rising consumption of harmful substances such as alcohol and tobacco, unhealthy diet, and poor hygiene are some of the factors which are resulting in the rising prevalence of oral diseases. As per the World Health Organization, about 60–90% of school children and 100% adults suffer from dental cavities. Furthermore, approximately 15–20% adults aged between 35–44 years are affected by severe periodontal disease.
In addition to this, the rising awareness regarding oral hygiene is also a key driving factor of the oral care/oral hygiene market. The awareness about oral care is increasing due to the efforts by dentists and the market players. The players in the domain are conducting several seminars and programs for increasing awareness regarding dental hygiene and are further launching new and technologically advanced products. Such activities aid the players in contributing toward their social responsibility activities and promote their product portfolio.
Oral Care/Oral Hygiene Market Competitive Landscape
The major players in the global oral care/oral hygiene market are launching new products to increase their share in the global market and to gain an edge over their competitors. For instance, in February 2016, Colgate-Palmolive (India) Limited launched a new product “Pain Out” that aims to decrease the pain caused in tooth because of different reasons. Some other key players operating in the market are Procter & Gamble Company, Johnson & Johnson Services Inc., GlaxoSmithKline PLC, Koninklijke Philips N.V., Sunstar Suisse S.A., Kao Corporation, Dr. Fresh LLC, Church & Dwight Co. Inc., and Lion Corporation.
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