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The global nail care market is being driven by the up surging fashion and beauty consciousness, among women and growing affordability of consumers. The growing disposable income of global population is further expected to propel the premium segments of the market. Nail care has emerged as one of the integral part of women’s fashion; while the trend of frequent change in nail color is providing significant opportunity for the growth of the market. While Asia-Pacific dominates the traditional nail polish segment of the nail care market, North America is the market leader in premium segments, such as nail gel.
The use of nail colors has been increasing in professional nail services, such as beauty salons. Globally, women aged over 55 years have been observed to be the major professional nail service consumers during the past few years. The prevalence of nail art, and dress-nail match are the key trends observed among the young consumers in the global nail care market. The increasing party culture, wearing different shades of nail colors at formal and informal events are encouraging the consumers to purchase multiple shades of nail coloring products.
Nail polish dominates among all the segments in the global market. Nail gels are the recent introduction in the nail care market, and their demand is growing at a considerable rate. However, the potential health risks associated with the use of gel nail polish may slow down the growth of this segment.
Manicures and nail jewelry are gaining significant popularity among women these days. Japan is the key market for nail care in Asia-Pacific. Manicures are most common in Japan; however the trend of “business nails” has been emerging in the country during the recent years. Nail polish strips are also picking up the trend in the global market. Nail polish strips are type of nail polish that can be applied to an adhesive layer on the nail, and have completely or partially removable backing, and dried and die cut. The new concept nail salons, also known as nail bars are gaining popularity in the developed countries including the U.S., and the U.K. The growing numbers of such salons are expected to increase the sales of premium nail care products in the developed countries.
With the increasing demand of nail polish, the market for nail polish removers is also up surging. Similarly, the demand for nail accessories, such as nail clippers which is also used for male consumers, is increasing.
The restraints in the global nail care market include increasing concern of consumers towards the use of harmful chemicals, such as formaldehyde resin and camphor that causes dermatitis, nausea, dizziness, and headache. The demand of natural and low chemical nail colors have been up surging owing to increasing consumer concern for nail damage, due to frequent polishing as well as other health related concerns.
The key players in the global nail care market include Haigh Industries Inc., Alessandro International, China Glaze, Creative Nail Design Inc., L’Oreal, Nail Harmony Inc., LCN International, and Nail Systems International.
Global Nail Care Market Segmentation