The global low calorie food market is growing at a significant rate, due to increase in geriatric population, growing health awareness, swift adoption of healthy lifestyle, and increasing diabetes and obesity rates. There is a high demand for low calorie foods in the countries with excessive obese population such as Brazil, China, and India. The changing food pattern of children and youth is providing ample growth opportunities for the low calorie food market in the coming years. Low calorie products such as splenda, sugar free, and glucerna SR tablets are offering growth opportunities for the low calorie food manufacturers in the emerging market.
The Asia-Pacific low calorie food market is expected to grow with the fastest rate in the coming years, due to the up surging popularity of low calorie dairy products in the countries of the region. The increasing health awareness, growing geriatric population, increasing obesity rate and diabetes, and large population rate in Asia-Pacific are also contributing to the growth of the low calorie food market in the region.
To replace sugar, low calorie food substances are consumed as a sweetener. Due to the characteristic of concentrated sweetening, the low calorie foods are consumed in small amounts. Low calorie sweeteners are becoming popular among various beverages, such as flavored and functional water, sports drinks and soft drinks. To promote substantial weight loss and improve glycemic control in obese patients with Type 2 diabetes, short term use of low calorie food substances is very effective. Additionally, low calorie food reduces the substrate for gluconeogenesis and increases insulin sensitivity. There are also some adverse effects of consuming low calorie food substances, but they generally vanish with the adoption of normal food consumption pattern.
On the basis of type, the low calorie food market can be categorized as nutrient based substitutes, sugar alcohol substitutes, and sugar substitutes. The most commonly used substitutes among the consumers are sugar substitutes. On the basis of products, the low calorie food market can be categorized as saccharin, sucralose, cyclamate, stevia, and aspartame. Aspartame is generally used as an artificial sweetener. Sucralose has become more popular than aspartame, since the past few years and is expected to grow with the fastest rate in the coming years. Stevia is also expected to grow with a significant rate in the coming years, due to its growing popularity as a 100% natural sweetener.
On the basis of application, the low calorie food market can be categorized as dietary beverages, dairy products, confectionery, baked products, ice creams and jellies, and snacks. Dairy based products lead the low calorie food market among the application categories, due to health benefits offered by the products. The low calorie food market can also be categorized on the basis of end user industries, as healthcare industry, tabletop industry, and food and beverages.
The bland taste of low calorie foods, as compared to regular foods is limiting their consumption to some extent. Low calorie food includes artificial sweetener, which is considered as unhealthy. This acts as a growth restraint for the low calorie food market.
Some of the competitors in the low calorie food market are Abbott Laboratories, Dr. Pepper Snapple Group Inc., The Coca-Cola Company, McNeil Nutritionals LLC, Bernard Food Industries Inc., Cargill Incorporated, PepsiCo Inc., Zydus Wellness Limited, and Nestle S.A.
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