| Study Period | 2019 - 2030 |
| 2024 Market Size | USD 1,588.7 Million |
| 2025 Market Size | USD 1,661.8 Million |
| 2030 Forecast | USD 2,191.5 Million |
| Growth Rate (CAGR) | 5.5% |
| Largest Region | Tuscany |
| Fastest-Growing Region | Veneto |
| Nature of the Market | Fragmented |
| Largest Distribution Channel Category | Supermarkets/Hypermarkets |
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The size of the Italian perfume market will have an estimated revenue of USD 1,588.7 million in 2024, which is projected to grow at a CAGR of 5.5% from 2024 to 2030, reaching USD 2,191.5 million by 2030.
This is due to the importance of personal hygiene, presence of numerous social media influencers, top brand hype, and the affordability of luxurious and original perfumes, which affect consumer preference. Additionally, Italy is the “capital of fragrances” in Europe and renowned for its perfumes, leading to stiff competition in the market.
Furthermore, the continuous development and innovation in perfumes are propelling the market.
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