Internet of Things (IoT) in Automotive Market Research Report: By Communication Type (In-Vehicle Communication, Vehicle-to-Vehicle Communication, Vehicle-to-Infrastructure Communication), Connectivity (Tethered, Integrated, Embedded), Application (Navigation, Infotainment, Safety and Security) - Global Opportunity Analysis and Demand Forecast to 2030

  • Publishing: July 2021
  • Report Code: AT11805
  • Available Format: PDF

IoT in Automotive Market Overview

The automotive industry is witnessing major technical shift in the recent years. Customer preference is shifting toward seamless connectivity and convenient driving experience, which are contributing to the growth of the global internet of things (IoT) in automotive market. IoT is an integrated system comprising computing devices, machines, people, and other apparatus that enables data sharing process among them, over a defined network. With the growing demand for capturing real-time information by vehicle users and operators, the demand for IoT in the automotive industry is expended to witness a steep rise during the forecast period (2020–2030).

Based on communication type, the IoT in automotive market is categorized into in-vehicle communication, vehicle-to-vehicle (V2V) communication, and vehicle-to-infrastructure (V2I) communication. The demand for V2I communication is expected to rise significantly in coming years, owing to the growing concerns toward safety of passengers. The V2I technology allows vehicle to capture information from external environment with the help of cameras, radio waves, light sensors, and other components/devices. The information collected from the environment enables driver to drive more safely and efficiently on road.

On the basis of connectivity, the IoT in automotive market is classified into tethered, integrated, and embedded. Among these, the integrated category is expected to witness rapid growth in coming years, owing to its ability to connect different fleets with operators and vehicle users.

Geographically, North America is the largest IoT in automotive market. This is due to the fact that the U.S. is the most influential country in terms of technological innovation, including advancement in telematics for automobiles. Moreover, the region has the presence of major auto giants, such as General Motors Co. and Ford Motor Co., which are highly focused on developing connected vehicle technologies. This is further fueling the expansion of IoT usage in automobiles, which, in turn, boosts the market growth.

IoT in Automotive Market Dynamics


Growing sales of connected cars is one of the major drivers for the IoT in automotive market, worldwide. Connected cars have a wireless local area network (LAN) and an internet access, which facilitate the cars to share their information with different devices outside and inside the vehicles. The functioning of these cars is highly dependent on the usage of IoT, thus with the growing demand for connected cars, the demand for IoT in automobiles is also expected to increase.


Introduction of autonomous vehicles is creating several growth opportunities for players operating in the IoT in automotive market. Autonomous vehicles comprise advanced driver support systems (ADASs), which are vastly depended on IoT and aid drivers to drive safely and uninterruptedly.

IoT in Automotive Market Competitive Landscape

Some major players operating in the global IoT in automotive market are Robert Bosch GmbH, Google LLC, International Business Machines Corp., Cisco Systems Inc., Microsoft Corp., Intel Corp., NXP Semiconductors NV, and General Motors Co.

The report will also provide country-wise analysis of the IoT in automotive market. Some of the major countries covered in the report are the U.S., Canada, the U.K., Germany, France, Spain, Italy, the Netherlands, China, India, Japan, South Korea, Australia, the U.A.E., Brazil, and Mexico.

IoT in Automotive Market Segmentation

By Communication Type

  • In-Vehicle Communication
  • Vehicle-to-Vehicle (V2V) Communication
  • Vehicle-to-Infrastructure (V2I) Communication

By Connectivity

  • Tethered
  • Integrated
  • Embedded

By Application

  • Navigation
  • Infotainment
  • Safety and Security
  • Others

By Region

  • North America IoT in Automotive Market
    • By communication type
    • By connectivity
    • By application
    • By country – U.S. and Canada
  • Europe IoT in Automotive Market
    • By communication type
    • By connectivity
    • By application
    • By country – U.K., Germany, France, Spain, Italy, Netherlands, and Rest of Europe
  • Asia-Pacific (APAC) IoT in Automotive Market
    • By communication type
    • By connectivity
    • By application
    • By country – China, Japan, India, South Korea, Australia, and Rest of APAC
  • Latin America, Middle East, and Africa (LAMEA) IoT in Automotive Market
    • By communication type
    • By connectivity
    • By application
    • By country – Brazil, Mexico, U.A.E., and Rest of LAMEA
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