India Electric Toothbrush Market Size

India Electric Toothbrush Market Future Prospects

The Indian electric toothbrush market has a revenue of USD 74.0 million in 2024, which is set to reach USD 106.4 million in 2032, growing at a CAGR of 4.7% during the forecast period of (2025–2032).

This market is experiencing steady growth owing to the surging disposable income, increasing oral hygiene consciousness, and rising preference for innovative dental care solutions. Features such as a built-in timer and multiple brushing modes make it preferable to regular plastic and wooden toothbrushes. People from urban settings, in particular, are adopting electric toothbrushes because they demonstrate greater efficiency than manual ones. It is a powered device, engineered to enhance oral hygiene by removing plaque effectively and diminishing gingival inflammation.

Market players offer rechargeable and battery-powered versions, which are high in demand due to their sustainability aspect and ease of usage. The increasing dental consciousness and recommendations from dental professionals further increase demand.

Homegrown brands, such as Perfora, Polr, Seven Oral Care, and Salt, are attempting to make electric toothbrushes more accessible to a wider population. For instance, Polr smartbrushes incorporate LED-lit functions, intelligent modes for personalized requirements, and a long-lasting, rechargeable battery.