India Electric Toothbrush Market Analysis

India Electric Toothbrush Industry Insights

Bristle Analysis

Soft bristles are the larger category in the Indian electric toothbrush market, because they provide a gentle yet effective cleaning solution. For customers with sensitive gums, children, and people looking to avert enamel erosion, while guaranteeing the effective removal of plaque, soft bristles are especially recommended. Their versatility aligns with the rising need to maintain oral hygiene and gum health.

Nanometer is the faster-growing category, with a CAGR of 5% during the forecast period. An advanced technology offering ultra-thin bristles, it enables deeper access to gum lines and between the teeth. Therefore, the popularity of models with nanometer bristles is propelled by their superiority in cleaning and plaque removal. Health-conscious consumers are especially likely to prefer nanometer bristles.

The bristles analyzed here are:

• Soft (Larger Category)
• Nanometer (Faster-Growing Category)

Head Movement Analysis

Sonic/side-by-side is the larger category in the market. The sonic technology ensures effective cleaning with high-frequency vibrations. It facilitates the formation of microbubbles, which penetrate deep between the teeth and gum lines, reaching every corner of the mouth.

Rotation/oscillation is the faster-growing category in the market. Rotation and oscillation movements provide an exhaustive cleaning action, removing plaque and tooth debris. They are more cost-effective than their sonic counterparts and find extensive use because of their higher efficacy.

The head movements analyzed here are:

• Sonic/Side-by-Side (Larger Category)
• Rotation/Oscillation (Faster-Growing Category)

Product Type Analysis

Rechargeable toothbrushes are the larger category. They eliminate the need for disposable, single-use batteries since they are rechargeable, making them a sustainable alternative. This also results in longer usability, which helps in reducing the environmental pressure of disposing them of. They cater to eco-conscious customers with their compact and energy-efficient charging solutions.

Battery-powered electric toothbrushes are the faster-growing category, because the majority of the Indian population seeks affordability and convenience. In contrast to rechargeable variants, those with a battery are cheaper, which is why they appeal to the middle-class demographic and people intending to switch to electric toothbrushes.

The product types analyzed here are:

• Rechargeable (Larger Category)
• Battery (Faster-Growing Category)

Distribution Channel Analysis

Supermarkets/hypermarkets are the largest category in the market. These organized retail chains are expanding with the rapid urbanization, and they boast diverse products by different brands, with varying features and prices. These outlets lead because they are widely accessible and convenient, enabling customers to physically choose and purchase. These stores attract customers by offering discounts and coupons, making the costly electric toothbrushes somewhat affordable.

Online platforms are the fastest-growing category in the market, at a CAGR of 6% during the forecast period. The surge in the rate of digitalization, the increase in internet penetration, and the convenience of e-commerce make it popular. These platforms offer access to diverse and luxury products with the option to compare features and prices, apart from occasional discounts. Further, consumers can order products in the comfort of their homes and have the products delivered to them. This ease of shopping on e-platforms would accelerate the adoption of electric toothbrushes.

The distribution channels analyzed here are:

• Supermarkets/Hypermarkets (Largest Category)
• Pharmacies/Drug Stores
• Online Platforms (Fastest-Growing Category)
• Others

End User Analysis

Adults are the larger category, with 75% share in 2024. The greater awareness of oral health, higher purchasing power, and an emphasis on dental aesthetics and health propel the demand for these devices among grownups. The geriatric population is more susceptible to oral conditions and diseases than younger people. According to the Technical Group on Population Projections, the elderly population in India is estimated to reach 193.4 million by 2031, driving a sustained demand for electric toothbrushes among adults.

Children are the faster-growing category, driven by their significant demographic presence. People aged 0–14 years constitute 24% of the Indian population, as per a report by the United Nations Population Fund (UNFPA). There is a growing awareness among parents of inculcating good oral hygiene habits from a young age. Further, the surging availability of child-friendly electric toothbrushes with colorful designs, patterns, and features drive their ales. Pediatricians are also increasingly encouraging parents to invest in advanced dental care solutions for their children.

The end users analyzed here are:

• Adults (Larger Category)
• Children (Faster-Growing Category)