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Holographic Display Market Overview
The increasing demand for holographic displays in medical imaging, events and advertisement sector, and consumer electronics is the key factor driving the global holographic display market. Holographic display is a type of display that uses diffraction of light for creating a virtual 3D image of an object. Apart from consumer electronics and medical imaging, it is used in defense equipment.
In terms of type, the holographic display market is categorized into semi-transparent display, touchable display, piston display, and laser/plasma display. Among these, semi-transparent displays held the largest share in the market in 2019. Such a display uses electro-holography for recording and constructing 3D images. Additionally, this display can work in real time, thereby creating dynamic images with the highest quality. Due to these advantages, the rising demand for semi-transparent holographic displays is driving the market.
On the basis of end user, the holographic display market is categorized into medical, aerospace & defense, industrial, commercial, consumer electronics, and others, wherein ‘others’ include education, automobile, and research institutions. Among these, the medical category held the largest share in the market in 2019, due to the increasing technological advancements in the industry. Holographic displays are used in the medical sector for ophthalmology, tomography, and dentistry applications, as they help the doctor in diagnosing and treating various diseases in a timely manner. For instance, holographic displays provide 3D images of body parts, thereby reducing the time in deriving the results. Hence, due to the wide usage of holographic displays, the demand for them in the medical sector is growing across the globe.
Among all regions, North America held the largest share in the holographic display market in 2019. This is ascribed to the growing demand for such devices in the healthcare industry of the region. Due to the increasing government spending on healthcare in the region, primarily the U.S., the demand for holographic displays is increasing. For instance, according to the Committee for a Responsible Federal Budget, in 2017, the U.S. spent around 18% of its gross domestic product (GDP) on healthcare, which is more than twice the average among the developed countries. Moreover, the region has a large number of life science research centers, which is further driving the market for holographic displays.
Holographic Display Market Dynamics
The increasing demand for medical imaging is a key factor driving the holographic display market. The holographic technique helps in providing images of tissue and bones, which is why it is used in otology, pathology, urology, dentistry, and ophthalmology, for diagnosing various issues. This technology is used in the healthcare industry, by projecting the light, to create a 3D representation of the human body. It helps improve magnetic resonance imaging (MRI) and computed tomography (CT) scans, by providing higher image resolution, better information sharing, and effective disease treatment. Due to the various advantages of holography in healthcare applications, companies are increasingly developing advanced holographic displays. For instance, in 2017, Holoxica Ltd. announced that it is developing 3D holographic displays for showing the footage of the internal structures and organs generated from CT, MRI, and ultrasound results of the patients. It would help the user quickly isolate, enlarge, rotate, and move through the images, thereby getting a better visualization of the inflating lungs and beating heart.
Holographic Display Market Competitive Landscape
Due to the presence of various players, the holographic display market is highly competitive in nature, with the players rapidly launching new products to increase their presence. For instance, in 2019, HYPERVSN launched an integrated 3D holographic display system that includes Solo L unit and HYPERVSN 3D Studio. With this, the company aims to offer its users the flexibility to design custom features according to their own specific needs.
Some of the key players operating in the global holographic display market are AV Concepts Inc., Holoxica Ltd., EON Reality Inc., Konica Minolta Inc., MDH Hologram Ltd., Provision Holding Inc., RealView Imaging Ltd., ViewSonic Corporation, HoloTech Switzerland AG, and Realfiction ApS.
The report will also provide a country-wise analysis. Some of the major countries that are covered in the report are the U.S., Canada, the U.K., Germany, France, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Thailand, Indonesia, Malaysia, Singapore, Mexico, Brazil, Argentina, Colombia, South Africa, Turkey, the U.A.E., Saudi Arabia, and Qatar.
Holographic Display Market Size Breakdown by Segment
The holographic display market report offer comprehensive market segmentation analysis along with market estimation for the period 2015–2030.
Based on Type
Based on End User