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The increased advertising, and mobile phone users and political advertising, are some of the factors driving the growth of the FM radio broadcasting market in Asia-Pacific. The events like Mirchi Kaan awards of the Radio Mirchi 98.3 FM (an exclusive radio channel of India) are organized several times in a year, which encourages young talent to showcase their work to produce advertisement commercials. All this is again driving the growth of the Asia-Pacific FM radio broadcasting market.
Radio has informed, educated, and entertained the generations of listeners all around the world. Radio became one of the cheapest means of entertainment in Asia-Pacific, after the Indian government allowed foreign investment within the industry, and granted licenses to private players. Radio involves the use of telecommunication links. A telecommunications link is provided by computer networks and communication satellites for connecting two or more points. The signals with frequencies in the microwave region are generally used in the broadcasting of FM radio. A radio broadcasting network has two parts, the transmitter and the receiver. The transmitter takes the message in some form, converts it into sine waves, and transmits it with radio waves. The receiver obtains the radio waves and translates the message received from sine waves. Both the transmitter and the receiver use antennas to capture and radiate the radio signal.
Satellite radio is making its presence in a small, but influential way in India; and is one of the fastest growing entertainment services in the world. Satellite radio allows a person to follow their favorite stations anywhere in the country (unlike the terrestrial radio such as AM and FM). With the emergence of satellite radio, the quality of sound and music has increased significantly. The high definition (HD) radio is a unique radio system, which allows stations to broadcast a variety of text-based services and provides access to crystal clear audio. Internet radio is an audio broadcasting service, which is transmitted through the internet. The broadcasting on the internet is done through wireless network, but is delivered over the World Wide Web (WWW).
However, the lack of content differentiation and presence of few channels are some of the factors, restraining the growth of the Asia-Pacific FM radio broadcasting market. Though, various remarkable shows, such as Yaadon Ka Idiot Box with Neelesh Misra and some others, which are most preferred by the users, exist in the market; however, there is a shortage of original, rich, and distinguished content on radio. All the radio stations sound similar with hardly any content differentiation. Retro music offers a change from the mass formats and holds enough opportunity, as a genre (a category or style or art or music), but the steep license fees which challenges broadcasters from moving into the retro music is also obstructing the growth of the Asia-Pacific FM radio broadcasting market.
The largest player in the Asia-Pacific’s FM radio broadcasting industry is the All India Radio (AIR). It is a national service provider, which is owned and operated by the Ministry of Information and Broadcasting under the government of India. Radio City is one of the most commonly preferred broadcasting channels in the Indian FM industry, as it offers its listeners with content that resembles their taste and mood. TuneIn Inc., Streema Inc. Co. Ltd., FM Aichi, Vividh Bharati Radio, Planetradiocity.com, Entertainment Network (India) Limited, are some of the competitors in the Asia-Pacific FM radio broadcasting market.
Asia-Pacific FM Radio Broadcasting Market Segmentation: