Europe Perfume Market Analysis

Europe Perfume Industry Analysis

Distribution Channel Insights

• Supermarkets/hypermarkets will hold the largest market share, in 2024.
• Hypermarkets' quick accessibility and widespread presence throughout Europe are major factors contributing to their dominance in the market.
• Moreover, hypermarkets offer a wide range of perfumes and fragrances; as a result, they become a one-stop shopping destination for consumers, fulfilling their needs and demands.

The distribution channels analyzed in this report are:

• Grocery Stores
• Supermarkets/Hypermarkets (Largest Category)
• Multi-Brand Retail
• Online Platforms (Fastest-Growing Category)
• Direct

Type Insights

• Western perfumes are dominating the market with a share of 55% in 2024.
• They include a wide range of fragrances, such as floral, aquatic, and woody, which are popular among consumers nowadays.
• In addition, France is well-known for having a long and illustrious history of perfume craftsmanship. Owing to its history, prestigious brands, including Chanel, Guess, and Dior, have set the standards for Western perfumery.

The types of perfume included in this report are:

• Western (Largest Category)
• Oriental (Fastest-Growing Category)
• Concentrated Oil (Attar)

Price Range Insights

• The premium category will hold the largest share of the market, around 50%, in 2024.
• One major reason for the popularity of premium perfumes is their allure. These premium brands often advertise and organize marketing campaigns featuring well-known celebrities and fashion models to attract customers.
• Moreover, European consumers have a high preference for premium perfumes because of their high quality and the fact that they can afford them.

The price ranges included in this report are:

• Masstige (USD 50–150)
• Premium (USD 151–300) (Largest Category)
• Luxury (>USD 300) (Fastest-Growing Category)

Preference Insights

• The women category is dominating the market in 2024.
• Women's inquisitiveness about trying out different scents is a major driver of this category expansion.
• Additionally, women's perfume has a wider product range, which can fulfill the needs of every occasion, such as parties, work, dates, post-gym workouts, and everyday wear.
• Moreover, according to social norms, women like to groom more, which often involves elaborate perfume and other cosmetic rituals.
• As per a survey, women spend an average of five hours a week in self-grooming, while men spend three.

The preferences included in this report are:

• Women (Largest Category)
• Men (Fastest-Growing Category)
• Unisex

Age Group Insights

• The age group of 21–40 will hold the largest market share, in 2024 and grow at the highest CAGR, of 6.2%, in the forecast period.
• Most of the employed population in Europe is represented by those in the age range of 21 to 40, which suggests that they are the most-stable group financially. They are therefore willing to spend money on high-end perfumes.
• Moreover, this age group is more interested in purchasing different fragrances for different events, occasions, and moods, which is raising the demand for perfumes.

The age groups included in this report are:

• Below 20 years
• 21–40 years (Largest and Fastest-Growing Category)
• 41–60 years
• Above 60 years

Purchase Type Insights

• The self-use category will hold the largest market share, in 2024.
• European consumers are renowned for their fine taste in fashion and scents.
• There is a growing consciousness of personal hygiene in Europe, which includes smelling nice.
• The focus on self-care encourages consumers to choose the fragrance that can give them the perfect scent for different occasions.

The purchase types analyzed in this report are:

• Self-Use (Largest Category)
• Family
• Gifting (Fastest-Growing Category)

Usage Type Insights

• The daily use category is dominating the market as it holds the largest market share in 2024.
• The primary cause of this domination is personal cleanliness; as people's desire for personal hygiene grows, so does their need for perfumes to be worn on a regular basis.

The usage types included in this report are:

• Daily (Largest and Fastest-Growing Category)
• Weekly
• Occasionally