Europe Electric Two-Wheeler Sharing Market Overview
The European electric two-wheeler sharing market is expected to reach $597.2 million by 2025, growing at a CAGR of 35.0% during the forecast period. Increasing technological advancement in sharing services, rising concerns over emissions of greenhouse gas, massive urban road congestion, and greater convenience in using sharing vehicles are the major drivers boosting the growth of the market.
On the basis of vehicle, the European electric two-wheeler sharing market is categorized into scooter/moped and kick scooter. Of these, the electric scooter dominated the European market during the historical period, owing to the presence of scooter sharing services in the region from past five years, coupled with availability of number of players offering electric scooters in their sharing services. However, the market for kick scooter is expected to witness faster growth in the coming years. Currently, the electric kick scooter sharing market is in its initial stage. New players such as Bird Rides Inc. and Neutron Holdings Inc. (doing business as Lime) are entering the market with kick scooters in their sharing fleet are expected to benefit the market during the forecast period.
Based on trip, the European electric two-wheeler sharing market is categorized into one-way and round. One-way trip-based sharing service held the largest market share in 2018 and is expected to continue dominating the market during the forecast period. This is majorly due to the convenience it offers as users can drop these vehicles anywhere they want.
Geographically, Germany was the largest market for electric two-wheeler sharing service in Europe in 2017, However, in 2018, Spain dominated the European electric two-wheeler sharing market and held the largest market share. The substantial increase of fleets by major service providers led to the sudden growth of the market in Spain. However, it is anticipated that Germany will dominate the market in 2025. The U.K. is also expected to be the next hotspot for kick scooter sharing service in the region.
Europe Electric Two-Wheeler Sharing Market Dynamics
Major drivers that are propelling the growth of the European electric two-wheeler sharing market include significant technological advancement in sharing services and growing concerns over greenhouse gas emissions. The market for electric two-wheeler sharing service is majorly dependent on mobile applications, which connect providers with users for ride booking, vehicle parking, and making ride payments. Several concepts have been developed and integrated due to technological innovations, which is helping this market to grow. Cloud computing has been a major development benefitting the market, as it delivers computing services like providing networks, software, storage, database, servers, and analytics over the internet, allowing the users to access them with a minimal cost. Thus, growing technological advancement is boosting the market in the region.
Major factors restraining the growth of the European electric two-wheeler sharing market are lack of infrastructural development, rising commuters’ negligence, and comparatively high cost of electric two-wheeler sharing service as compared to car and bike sharing services. Many countries in Europe do not possess adequate infrastructure necessary for the development of the sharing market. To develop a fully electric two-wheeler fleet for the sharing market, the countries need to establish adequate number of charging stations for the purpose of recharging these vehicles. Most of the countries in Europe are still not well-equipped with these charging stations, which hinder the market growth.
Electric two-wheeler sharing providers in Europe observe huge growth opportunities, owning to the significant amount of investments received from top investors of the world. For instance, in 2018, the European investors Index Ventures and Atomico, massively invested in two of the top U.S. electric kick scooter sharing companies, namely Bird Rides Inc. and Neutron Holdings Inc. (Lime). Index Ventures headed Bird’s Series B round with investment of amount $100 million, whereas Atomico did not disclose the amount invested in Lime. These increasing investments provide significant growth opportunities for the the European electric two-wheeler sharing market players.
Europe Electric Two-Wheeler Sharing Market Competitive Landscape
Some of the major players in the European electric two-wheeler sharing market are Electric Mobility Concepts GmbH, Cooltra Motos SL, Cityscoot SAS, Felyx Sharing B.V., COUP Mobility GmbH, Sharing Muving S.L.U., YUGO Urban Mobility SL, MiMoto Smart Mobility Srl, Bird Rides Inc., Neutron Holdings Inc., and VOI Technology AB.