Europe Electric Two-Wheeler Sharing Market Overview
Rising consumer demand for affordable and quick point-to-point connectivity, advancements in the energy storage technologies, ease of availability, and technological development required for efficient fleet management and vehicle sharing services are driving the growth of the European electric two-wheeler sharing market.
On the basis of the vehicle, the European electric two-wheeler sharing market has been categorized into scooters, mopeds, kick-scooters, bikes, and others. The scooters category is expected to grow faster than other categories in the European market during the forecast period. Much of this can be attributed to the low capital investment requirements (on the operator’s side) and growing popularity of electric scooters among the Europeans for low-cost and quick last-mile connectivity option.
Germany leads the European electric two-wheeler sharing market, owing to the wide acceptance and adoption of electric two-wheelers, especially electric scooters, as a genuine alternative for affordable means of transportation. The public transportation system in the capital, Berlin, lags behind in meeting the growing needs of the commuters, primarily in terms of occupancy. Anticipating the growing demand for such business models, the number of electric two-wheeler sharing companies is on the rise. The market growth in the region is also marked by the influx of comparatively cheaper electric scooters, manufactured by China based Niu Technologies, into the electric scooter fleet of COUP Mobility GmbH, a leading electric scooter sharing service provider in the country.
Europe Electric Two-Wheeler Sharing Market Dynamics
The growth of the European electric two-wheeler sharing market is primarily driven by the increasing demand for low-cost and quick means for last-mile connectivity, ease of availability of electric two-wheelers, advancements in the technology to efficiently manage fleet operations and vehicle sharing services, and innovations in the energy storage technologies.
As per World Bank, the urbanites in France, Germany, and Spain, the major markets for electric two-wheeler sharing business in the region, made up 80.18%, 77.26%, and 80.08% of the total population in the respective nations. With the ever-increasing urbanization, the ground transportation is nearing its saturation level with the growing number of vehicles in the urban region, indicating toward a sharp collapse of the urban transportation industry. The increasing traffic congestion has been mitigated with to a little extent due to the arrival of car sharing, ride hailing, and ride sharing services in the recent past. The introduction of various vehicle sharing business models, including electric two-wheeler sharing, is helping reduce the problem of growing traffic congestion, thereby also helping the European electric two-wheeler sharing market grow.
The ease of availability of the electric two-wheelers for sharing under these vehicles sharing business models is also one of the dominant factors responsible for driving the growth of the European electric two-wheeler sharing market. Also, due to the technological advancements in the fleet management and vehicle sharing services and growing popularity of mobile apps for ease of business, the consumers are able to book these electric two-wheelers at finger-tips without any complication, thus, helping the electric two-wheeler industry in the region grow.
The European electric two-wheeler sharing market is marred by the lack of on-ground support for vehicle pick-up and maintenance is also negatively affecting the market, with anticipated high vehicle insurance bills being another woe to the companies operating under such business models.
Europe Electric Two-Wheeler Sharing Market Competitive Landscape
The European electric two-wheeler sharing market is highly consolidated, with only a few companies operating the majority of the electric two-wheeler fleet. Some of the major players operating in the electric two-wheeler sharing industry in the region are CITYSCOOT, Muving, eCooltra (Cooltra Motosharing S.L.U.), emmy, and COUP Mobility GmbH (a wholly owned subsidiary of Robert Bosch GmbH). YUGO Urban Mobility is an emerging player in the market, with many heavily investor-backed start-ups/companies having recently entered the European market including TIER (a German scooter sharing start-up), MiMoto, Taxify OU, Bird Rides Inc., and Lime.
The report will also provide country-wise analysis of the market. Some of the major countries covered in the report are the France, Spain, Germany, Italy, Portugal, Austria, Czech Republic, Switzerland, Poland, and Belgium.