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Europe Carsharing Market Overview
The European carsharing market is witnessing tremendous growth in the recent years owning to people’s reluctancy to own personal cars, as well as to combat heavy road congestions, at peak hours in major European cities. Furthermore, carsharing services in the region are proliferating mainly due to the implementation of a broad range of individual carsharing business models that have emerged over time. These business models cater to diverse customer requirements at differentiated price points.
The European carsharing market based on car type is classified into economy, executive, and luxury. Among these, the economy car category had the highest number of deployments in carsharing service in the region, attributed to their lower maintenance requirement as well as better fuel efficiency. However, the executive car category is expected to grow at the fastest rate, owing to their increasing adoption for business purposes.
The European carsharing market in terms of model is categorized into peer-to-peer (P2P), round-trip, and one-way trips. Among these, the P2P category witnessed significant growth in the historical period (2014–2019), and is expected to capture major share in the market during the forecast period (2020–2030). This is attributed to the fact that P2P carsharing is witnessing increased usage of private vehicles and filling the gap between traditional carsharing and car rental models.
Europe appears as a significant market for carsharing services in the world, attributed to the European governments’ continuous emphasis on the need for green technologies and other alternatives to facilitate reduction in environmental emissions. Among the other countries, Germany is the most significant market for carsharing in Europe. The country is the home for numerous leading European carsharing companies, including Car2Go Ltd., DriveNow GmbH & Co. KG, and cambio Mobilitätsservice GmbH & Co. (Cambio), which are catering to the existing demand for adopting shared mobility services. Moreover, the conventional free-floating and station-based business models for carsharing services are well established in the country, which further increase the adoption of these services by the users.
Europe Carsharing Market Dynamics
One of the major trends witnessed in the European carsharing market is the increasing adoption of electric vehicles by the service providers in their carsharing fleets. Growing concerns regarding environmental protection, mainly due to the faster rate of environmental degradation caused by vehicle emission, is propelling the deployment of electric cars for carsharing service. Moreover, the electric cars possess lower total cost of ownership (TCO) and require lesser maintenance than conventional cars, which further makes them a suitable choice for carsharing services. Many European carsharing companies, including Car2Go Ltd., Cambio, and Car Sharing Mobility Services SL (Zity), have set ambitious targets to electrify their fleets deployed for carsharing purposes, in the near future. Thus, the adoption of electric fleet by the carsharing providers is a major trend in the market.
The existence of supportive government policies is encouraging the adoption of carsharing services in the region, which is acting as a major growth driver for the European carsharing market. Other than the national governments of different European countries, which are reforming policies to facilitate the implementation of carsharing programs, city and state authorities are also taking initiatives to increase the adoption of these services at a local level.
For instance, in November 2018, Mayor of London announced his plans to build public parking spaces in order to facilitate the parking and reduce car ownership. In April 2017, Mayor of Paris demonstrated her ambitious plans to make Paris the first post-car city in the world. Such policies of the government encourage the use of public sharing mobility in the region, thereby driving the growth of the European carsharing market.
Europe Carsharing Market Competitive Landscape
Some of the major players operating in the European carsharing market are Car2Go Ltd., cambio Mobilitätsservice GmbH & Co. KG, DriveNow GmbH & Co. KG, Mobility Cooperative, Deutsche Bahn AG (Flinkster), and Ubeeqo International SAS.
The report covers a country-wise European carsharing market analysis. Some of the major countries covered in the report are Germany, U.K., France, Italy, Spain, and the Netherlands.
Europe Carsharing Market Size Breakdown by Segment
The Europe Carsharing Market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
Based on Car Type
Based on Propulsion
Based on Model
Based on Application