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The global electric massager equipment market is growing, due to increasing disposable income, product innovation, and increasing number of spa parlors. With the advancements in technology, the electric massager equipment is becoming small in size, resulting in ease of handling the massager. The electric massager equipment can provide lower blood pressure, enhanced sleep, and potential weight loss.
Globally, the awareness about massaging is increasing, which in turn, is leading to increased spending on massager equipment. In addition, due to increasing disposable income, there is a growth in personal care expenditures in the developing countries. According to National Bureau of Statistics of China, the yearly per capita disposable income of urban households in China increased from $2,250 in 2008 and reached $3400 in 2012. Additionally, in India, the yearly disposable income of middle class households was approximately $1,300 billion in 2010, which reached $1,500 billion in 2013. Due to the increasing disposable income in developing countries, the personal expenditure is also increasing. This is expected to drive the growth of the beauty devices market, including electric massager equipment in the developing countries.
North America leads the electric massager equipment among the regions. The availability of advanced devices is one of major drivers for the growth of the electric massager equipment market in the region. In addition, the increased awareness about potential applications of massaging in the treatment of stimulating mitochondria is also contributing to the growth of the electric massager equipment market in North America. The European electric massager equipment market is growing, due to increasing awareness about therapeutic applications of massaging in the region. In the previous years, the European electric massager equipment market was adversely affected by the economic recession. However after the slowdown, the demand for personal care products increased again, with consumers opting for cheaper and lesser known brands. In Asia-Pacific, the availability of multinational brands and introduction of less expensive electric massagers attract end users to adopt these devices. Generally, the electric massager equipment uses a combination of geared motor mechanisms with complex arrangements and linkages. Vibration motors can also be used as stand-alone massaging device in mattresses or chairs. Spas offer therapeutic and other professional services to assist the revitalization of the body and mind.
One of the major factors restraining the growth of the global electric massager equipment market is the increasing popularity of non-electric massager equipment. Some of the major self-massaging instruments are wooden ball foot massagers, massage rollers, and wooden massaging beads. The additional features of electric massager equipment are infrared heat, multiple heads, interchangeable attachments, tapping or percussion, cold therapy and vibration. The electric massager equipment is available at bargain, closeout and overstock stores, bed and bath stores, drugstores, discount stores, and department stores.
Electric massager equipment relieves muscle tension by enhancing blood flow, decreases the intensity of pain by reducing bodily substances that cause prolong pain, reduces inflammation by activating genes that naturally decrease swelling, and improves recovery by stimulating mitochondria.
Some of the competitors in the global electric massager equipment market are Panasonic Corporation, International Electro Medical Company, and Shenzhen Relcare Electronics Co. Ltd.
Global Electric Massager Equipment Market Segmentation