Market Overview
Dry shampoo refers to the shampoo, which reduces hair greasing and cleans hair without the need for water. Dry shampoo is generally available in two forms - powder and aerosol spray. It absorbs oil present on the scalp and hair. Dry shampoo makes hair look shiny and fresh when applied in sufficient quantity. The global dry shampoo market has gained significant interest of working class, globally, as it ensures the user low hair maintenance. Working class requires frequent hair washes due to dirt and pollution, while travelling to and from workplace. Frequent usage of regular shampoo makes hair weak and dull. Dry shampoo, on the other hand, can be used as an alternative to the regular shampoo, which reduces frequent usage of the former.
The global dry shampoo market is expected to witness a CAGR of 6.1% during the forecast period. The growth in demand for dry shampoo is expected due to growth in e-commerce channels, new developments in hair care solutions, effective advertising and consumers switching from chemical-based to natural hair care products. North America has been the largest dry shampoo market, whereas Asia-Pacific is expected to witness the highest growth among all regions, during the forecast period. This growth in Asia-Pacific market is expected, due to factors such as advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base. Further, due to rapidly changing fashion trends, the region is likely to adopt dry shampoo at a greater scale in near future.
Market Dynamics
The global dry shampoo market is mainly driven by changing consumer preferences toward natural and organic hair care products. Due to the same, many natural and organic variants of dry shampoo have surfaced, which are attracting large number of consumers. The natural variants of dry shampoos benefit the users by reducing the risk of chemical damages and further improving hair health through scalp nourishment that lasts.
Trends
With the increasing hair fall concerns and scalp related diseases from the use of various chemical-based products, consumers are becoming more inclined toward herbal and natural hair care solutions. Emergence of natural and organic variants of dry shampoo has also attracted large number of consumers in recent times. Dry shampoo offers several benefits to consumers by reducing the risk of chemical damages and improving hair health through lasting scalp nourishment.
In addition, with significant opportunities of business growth through dry shampoo due to some of its benefits over regular shampoo, industries such as consumer goods are investing in research and development to offer enhanced products to customers.
Growth Drivers
The booming fashion industry has been one of the key drivers for the fashion industry, which influences the consumers to increase hair volume and provide rich hair texture. With the advent of new formula based hair care solutions in the fashion industry, dry shampoo has gained huge interest of models and hair stylists. The excessive use of chemical hair stylers and frequent shampooing leads to scalp issues, which has been creating the need for their alternative. The excessive use of chemical stylers leads to several scalp issues, with baldness being one of the extreme cases. Increasing awareness about the negative impacts of excessive hair wash has encouraged fashion-conscious people, such as models, to switch to dry shampoo from chemical based hair styling products in recent years.
The features of dry shampoo are not limited to cleansing, but it also acts as a refresher and an instant styling solution that allows individuals to save time while washing, perfuming and styling their hair. These add-on benefits of dry shampoo have been further encouraging the consumers to use it, thereby driving its market growth. Innovations beyond regular dry shampoo products, such as dry shampoo texture sprays, tinted dry shampoo, and glitter dry shampoo have been offering growth opportunities to the dry shampoo market. Advancement in e-commerce and aggressive advertising by the dry shampoo providers is also a factor driving the growth of the global dry shampoo market.
Opportunities
A major opportunity for the growth of the global dry shampoo market is created by the inclusion of completely chemical free solutions in dry shampoos. With growth in the demand for 100% natural hair care products globally, herbal and organic dry shampoos hold a huge scope for the market growth in near future. The research and development process by the dry shampoo manufacturers includes study on the involvement of active and passive ingredients that can make dry shampoo completely free from damages and chemical contents. This is likely to attract demand from the consumers inclined toward natural hair care solutions.
Competitive Landscape
The intensity of rivalry in the global dry shampoo market is currently moderate. Most of the vendors operating in the global market are actively participating in organic and inorganic strategies. Many of them are majorly focusing on operational transformations and new product developments to enhance their capabilities and offer new products to their customers. Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.
