Display Driver Integrated Circuit (DDIC) Market Overview
The global display driver integrated circuit (DDIC) market is expected to witness substantial growth during the forecast period. Growing demand for electronic devices such as personal computers (PCs), televisions (TVs), smartphones, and others; increasing adoption of organic light-emitting diode (OLED) panels in display technology; and rising investments in research and development (R&D) activities to enhance the integrated circuit (IC) capabilities are the prime factors propelling the growth of the market, globally. Moreover, surging demand for high-resolution images and energy-efficient lighting is also supporting the growth of the market.
On the basis of display type, the DDIC market is categorized into liquid crystal display (LCD), light-emitting diode (LED), OLED, and others, wherein others category includes thin film transistor (TFT), cathode-ray tube (CRT), and vacuum fluorescent display. Among these categories, LCD held the largest share in the market in 2018. Moreover, OLED category is forecasted to record the fastest growth during the forecast period. This is mainly attributed to the increasing deployment of OLED displays in premium smartphones and TVs. Moreover, it provides high-contrast images, requires low-power consumption, and is lightweight in nature.
Based on end-user, the DDIC market is categorized into consumer electronics, automotive, healthcare, and others, wherein others category includes retail, banking, and transportation sectors. Among these categories, consumer electronics held the largest share in 2018, owing to the rising consumer demand for advanced display technologies in products such as smartwatches, cameras, smartphones, and others. Further, increasing R&D in consumer electronic products by players, including Samsung Electronics Co. Ltd., Panasonic Corporation, LG Electronics Inc., is also a major factor contributing to the market growth.
Globally, the Asia-Pacific (APAC) DDIC market is predicted to witness the fastest growth during the forecast period, owing to the presence of major manufacturing hubs for display technologies in countries, such as China, Japan, South Korea, and Taiwan. Additionally, China is expected to hold the largest share in the APAC market, due to growing adoption of OLED displays and increasing government support through introduction of new policies and providing subsidies to manufacturers.
Display Driver IC Market Dynamics
Drivers
Rising smartphone penetration is a major driving force observed in the DDIC market across the world. Increasing disposable income, changing lifestyle of the people, and rising consumer spending on media and entertainment are the major factors propelling the smartphone penetration, globally. Smartphone users are expected to reach over 3.8 billion by 2021, as compared to 3 billion in 2018. Further, smartphone companies are intensely focused on the launch of premium smartphones, which would positively impact the demand for OLED displays. For instance, in March 2019, Samsung Electronics Co. Ltd. launched Samsung Galaxy S10, which comprises OLED display and fingerprint sensor. Thus, growing smartphone penetration and increasing demand for premium smartphones are expected to fuel the market growth in the coming years.
Increasing investment in improving display technologies is another major factor contributing to the growth of the DDIC market, globally. Key players, including Panasonic Corporation, Samsung Electronics Co. Ltd., Novatek Microelectonics Corp., and Himax Technologies Inc., are emphasizing on improving display technologies in their products such as laptops, TVs, and smartphones. For instance, in August 2018, Panasonic Corporation has partnered with an affiliate of Japan Display Inc. to license a low-cost OLED panel making process. The company would design and develop printing equipment, whereas actual production would be done by Screen Holdings Co. Ltd. Hence, increasing focus toward advancements in display technologies would support the market growth, globally.
Opportunity
Construction of new OLED and LED manufacturing facilities offers growth opportunities to the players operating in the DDIC market. In order to cater to the rising demand for OLED TVs, the players in the market are focusing on establishing new manufacturing facilities for the production of OLED displays. For instance, in April 2019, JOLED Inc. started construction of a new manufacturing facility in China, which will be used to make display monitors and TVs, by using OLED technologies. The production capacity would be 22,000 units of 10–32 inches OLED screens per month.
Display Driver IC Market Competitive Landscape
The players in the DDIC market are increasingly focusing on product launches and other developments, in order to capture larger consumer base and strengthen their product portfolios. For instance, in April 2019, MagnaChip Semiconductor Corporation launched a new third-generation 40-nanometer DDIC for OLED smartphone displays. Moreover, in August 2018, Synaptics Incorporated announced the deployment of its ClearView R63455 DDIC for the next generation virtual reality head-mounted displays (HMDs).
Some of the major players operating in the global DDIC market are Samsung Electronics Co. Ltd., Panasonic Corporation, Novatek Microelectronics Corp., Himax Technologies Inc., Silicon Works Co. Ltd., NXP Semiconductors N.V., Synaptics Incorporated, MagnaChip Semiconductor Corporation, Infineon Technologies AG, and Rohm Semiconductor Co. Ltd.
The report covers country-wise DDIC market analysis. Some of the major countries covered in the report are the U.S., Canada, France, Germany, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, Brazil, Mexico, South Africa, Turkey, Saudi Arabia, and the U.A.E.
