Global Crowd Analytics Market Size, Share, Development, Growth and Demand Forecast to 2024

  • Publishing: May 2021
  • Report Code: IM10774
  • Available Format: PDF

Globally, organisations are rapidly focusing on gaining maximum valuable consumer insights to improve their product and services. Crowd analytics solutions collect aggregate and find critical information that relate to everyday living of people. By using specific models of data sourcing and extraction by crowd analytics, the organisations can obtain ideas and quality insights of decisions that are needed to achieve cumulative results for better business services. Crowd analytics therefore enables businesses to observe population and demographics feel and react to the services offered by them.

Managing and understanding the behaviour of crowd is very difficult in various sectors such as transportation & logistics for smart hub management, safety in big public events and operational efficiencies for retail channels. Therefore, crowd analytics include deep video analytics to extract the flow of crowd from video streams, and analysis of social media platforms to better understand the mood of crowd and sentiments in real time. This determines how useful and critical information from multiple diverse sources can be connected to monitor and predict the movement of large crowd in an effective and more efficient way.

Increasing security threats, need for interpreting consumer behaviour solutions by large business sectors, increasing need for smart business intelligence through insightful information and demand for intelligent video systems capable of interpreting behavioural data are some key drivers to the growth of the global crowd analytics market.

As an advanced practical solution towards behaviour understanding, major demand for crowd analytics is generated from enterprises looking for cost effective, time efficient smart solutions. This includes prospecting early stage companies and large enterprises from healthcare, mobile technology, energy and media industry.

Some other industry verticals are also generating high demand for deployment of crowd analytics, including consumer packaged goods (CPG), entertainment, public safety, life sciences, and Banking, Financial Services, & Insurance (BFSI), which are also expected to result in the growth of global crowd analytics market.

Some major challenges faced by the global crowd analytics market are running big data processing & analytics on small scale IT infrastructures, managing critical data, easy integration of expert people processes and technology platform, lack of data security and confidentiality, and company’s privacy concerns.  In addition, budget constraints of small and medium enterprises (SMEs) with low revenue generation, high setup cost, and minimum data connectivity hinders the growth of the global market.

Asia-Pacific (APAC) includes emerging economies, such as India and China, which are rapidly deploying crowd analytics solutions. This is mainly due to the digitization of businesses and adoption of cloud services by small, medium, and large enterprises in the region.

The global crowd analytics market is focusing overall growth of the business through new advance technology solutions. Rapid digitization of small & large businesses and adoption of cloud based solutions and need for smart monitoring systems in emerging economies of APAC, such as China and India, the regions have potential growth opportunities in crowd analytics. With more spending and investments in high living standards and early adoption of new technology based solutions, North America & Europe are expected to show high growth rate in this market.

Predicting high demand of predictive analysis, behaviour understanding and business intelligence models from consumer centric businesses, the crowd analytics solutions providers globally are continuously working on technology advancements and new innovations to upgrade their software products. Some major players in the global crowd analytics market are AGT International, Nokia Corporation, Walkbase, NEC Corporation, and Crowdanalytix, Inc.

Global Crowd Analytics Market Segmentation
By Solution

  • Cloud Bi Tools
  • Hosted Data Warehouse Solutions
  • Complex Event Processing
  • Enterprise Information Management
  • Enterprise Performance Management
  • Governance, Risk and Compliance

By Deployment

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
  • Community Cloud

By Organization Size

  • Small and Medium Enterprises
  • Large Enterprises

By Industry Vertical

  • BFSI
  • Retail and Consumer Goods
  • High Tech and Electronics
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Government
  • Business and Consulting Services
  • Research and Education
  • Energy
  • Manufacturing
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle-East & Africa
Place An Order
USD 4900 USD 6400 USD 8400
Customized Report Solution

Get a bespoke market intelligence solution

We are committed to ensuring the highest level of client satisfaction
Quality Acknowledgement
Quality Acknowledgement

Our dedication to providing the most-accurate market information has earned us verification by Dun & Bradstreet (D&B). We strive for quality checking of the highest level to enable data-driven decision making for you

Unmatched Standards
Unmatched Standards

Our insights into the minutest levels of the markets, including the latest trends and competitive landscape, give you all the answers you need to take your business to new heights

Reach Us
Reach Us Whenever You Need Us

With 24/7 research support, we ensure that the wheels of your business never stop turning. Don’t let time stand in your way. Get all your queries answered with a simple phone call or email, as and when required

Data Security
Complete Data Security

We take a cautious approach to protecting your personal and confidential information. Trust is the strongest bond that connects us and our clients, and trust we build by complying with all international and domestic data protection and privacy laws