The global commercial printing market is growing, due to technological proliferation along with increasing applications of commercial printing across end users. Among all the printing technologies, lithographic process dominates the market; however in the coming years, lithographic process is expected to lose its market share to digital prints, as digital prints are more capable for shorter print runs. The falling unit selling prices and decreasing sales of commercial printers are restraining the industry profits from service providers and manufacturers, which is further hindering the growth of the commercial printing market. Additionally, with the introduction of digital media, it has been gradually replacing print form. The global recession has also reduced the advertising budgets and consumer spending on commercial printing, which is restraining the growth of the global market.
The increasing demand for advertising and packaging print processes in developing countries of Asia-Pacific, such as Japan, China, and India is supporting the growth of the Asia-Pacific commercial printing market. The end users of commercial printing in Canada and the U.S. were early adopters of the technology. The countries of Europe have highly focused on developing eco-friendly processes and products, in order to create a sustainable environment. Hence, the governments in the European countries encourage the use of energy-efficient print solutions.
Generally, offset technology is used in commercial printing; however the conventional offset technology has been changed to advanced digital high-speed inkjet technology. The advanced digital high-speed inkjet technology offers more efficient and effective way, than offset technology for printing complex messages and mails. The inkjet technology also has better return-on-investment and provides reduced costs for color prints.
Commercial printers help in producing labels, advertising and product catalogs, magazines, books, corporate reports, newspaper inserts, phone brochures, and direct mail marketing pieces. The printers also produce promotional materials, such as business forms, training manuals and financial printing. Commercial printers offer different services, such as designing, printing process, fulfillment and finishing. Fulfillment includes storage, packaging, and shipping on just-in-time basis; whereas, finishing includes binding, cutting and folding. Commercial printers also provide auxiliary services such as consulting, training, packaging, and database management.
Some of the competitors in the global commercial printing market are Lagardere SCA, Merrill Communications LLC, Donnelley & Sons Company, Transcontinental Inc., Bertelsmann SE & Co. KGaA, Dai Nippon Printing Co. Ltd., Cenveo Inc., and Quad Graphics Inc.
Global Commercial Printing Market Segmentation
By Print Technology
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