Mobile VPN Market Overview
Mobile VPN is gaining traction in China owing to it growing adoption in multiple industries. The increasing demand of employee productivity enhancement among Chinese enterprises, has been driving the mobile VPN market in the country. The surge in number of internet subscribers looking for secure data transfer over private and public network is augmenting the market growth. Direct sales have been the major revenue generator in the mobile VPN industry in the country.
During the forecast period, mobile VPN market is projected to witness highest growth in telecommunication applications. Unlike traditional VPN where application sessions timeout tunnel breaks is observed, wireless VPN offers smooth operation, as it is not tied to any specific physical IP address. When employee of an enterprise switches to remote location, changes adapters, hibernates mobile devices or enters a no-network zone, VPN servers stand for them and perform the required application re-authentication.
The mobile VPN market in China had the largest contribution from BFSI in 2016, owing to the requirement of data encryption facility, while sending the data through any mobile device. It bounds data transfer tunnels to logical IP address instead of physical IP address, enabling users to change their location with ease. The mobile VPN market share in BFSI is further expected to increase during the forecast period.
Mobile VPN Market Dynamics
The growing need of accessing data from different locations is one of the prime growth factors of the Chinese mobile VPN market. Wireless VPN offers seamless user experience when devices are switching networks or moving out of coverage. It enhances the working efficiency of employees by providing secure data sharing and transfer without requiring re-authentication. Rising incidence of cyber-attacks is another major factor driving the growth of mobile VPN market in China.
Growing usage of mobile devices and wireless connectivity is resulting in voluminous data getting transferred over a public network. The rising need to ensure that data is transferred through a secure channel while users move at different locations, is expected to drive the growth for mobile VPN market in the country. It allows users to access the internet, while protecting confidential information from external threats. It also offers increased mobility and flexibility with reduced operating cost, which is leading to its adoption in large, medium and small enterprises. IT organizations are also looking for solutions that can provide secure data sharing within their budget, which increases the demand of such solutions.
Cyber-attacks have been major issue in China and with growing internet penetration, the need to combat these cyber-attacks will drive the growth for mobile VPN market in coming years. The country has witnessed significant rise in cyber-attacks since 2014, and organizations are increasing their budget manifold to secure data from these attacks.
Mobile VPN Market Competitive Landscape
In China, mobile VPN market is observing a steady growth as businesses and individuals have been adopting wireless VPN, enabling them to move to multiple locations in a secure manner. The market is growing at a notable pace, which leads to moderate intensity of rivalry. Some of the key market players in mobile VPN industry such as Netmotion Wireless Inc., Symantec Corporation, Citrix System Inc., The Green Bow, Birdstep Technology, Hewlett Packard Enterprise, Barracuda Networks, Inc., and Golden Frog and IBM Corporation seek to increase their market share through continuous innovations in mobile VPN technology.
Key competitors are specifically focusing on East China and South-Central China region for expansion of mobile VPN market, as these regions show strong tendency to adopt the wireless VPN technology in coming years.
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