Continued digitization of distribution infrastructure and the demand for regional and niche content is expected to drive the growth of broadcast and cable TV market in the coming years. The convergence between entertainment, information, and telecommunication is increasingly impacting the broadcasting and cable TV market. Increase in television broadcasting, including pay-TV, digital broadcasting, portable-TV broadcasting and satellite-TV broadcasting are also expected to promote rapid growth in the global broadcasting and cable TV market.
In India, the favorable regulatory environment and recent reforms are creating investment opportunities in the broadcasting and cable TV market. A number of recent developments, including relaxation of foreign investment limits along with relaxation of entry restrictions for foreign companies, in the telecoms and broadcasting sectors in India have been introduced to improve the regulatory environment and boost the broadcast and cable TV market.
Cable television involves conveying of television programs to paying subscribers via radio frequency (RF) signals, transferred through light pulses or cables. The fiber-optic-cables are used to transfer radio frequency signals through coaxial cables and light pulses. In contrast, the broadcast television involves transmission of TV signals through radio waves received by a television antenna attached to a television. This includes direct to home (DTH) services such as Tata Sky DTH, Sun Direct TV, Dish TV and many more.
The global broadcasting and cable TV market can be segmented into “live” and “non-live” channels. The “live” refers to networks that are constantly dealing with real time information and live events, such as news and sports channels (ESPN, Fox Sports IBNLive, BoxNation, CNN and others). On the other hand, “non-live” channels refer to other TV channels which broadcast non-live content or pre-shooted television programs/TV shows/serials, to be provide entertainment when required or scheduled.
One major trend in the broadcasting and cable TV market is the emergence of smart TV’s, which provide users with better viewing quality and comfort, along with bigger and slimmer screens. The emergence of smart TVs has led to the growing number of associations between smart TV vendors and cable TV operators and these partnerships are proving to be mutually beneficial for both parties.
Further, one of the key factors contributing to the growth of broadcasting and cable TV market is the increasing amount of TV advertising. The global broadcasting and cable TV market witnesses increasing use of interactive TV, which is a major driver in the global broadcasting and cable TV market. However, access to internet on devices such as smartphones and tablets, through broadband (3G), has led to an increased online consumer base for TV subscription, and it is acting as a major hindrance to the growth of broadcasting and cable TV market. With a desire for convenience and the opportunity to freely access content without any time restrictions and at a relatively low cost, online streaming is rapidly gaining popularity as means of watching TV on the go or when required.
The major competitors in the global broadcasting and cable TV market include BBC, Sky plc, Time Warner, Viacom Inc., and Vivendi. Some other competitors in the global broadcasting and cable TV market are AMC Networks Inc., CSC Holdings LLC., Coinstar Inc., Comcast, Discovery Communications, Inc., DISH Network L.L.C., Netflix, Inc., SBS Broadcasting, Disney, and UnitedGlobalCom, Inc. among others.
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