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Botanical supplements are the dietary supplements made from plants or parts of plants for medical and therapeutic purposes. Products made up of botanicals are used for the prevention and management of various diseases and ailments and are called as photomedicine. Botanical supplements works as natural alternatives for hormone replacement therapy, as plants have been used in medicinal purposes for thousands of years. The botanical supplements offer natural ways to improve prostate health, cognitive function and brain health, and connective and joint tissue health.
Rising health-consciousness, enhanced care towards preventive healthcare and increased concern towards diet has made people to turn towards health imparting botanical supplements. Various botanical supplements producers come out with alternative therapies to relieve women from common problems such as hot flashes menopause and insomnia. Aged consumers and middle aged women are major end users of botanical supplements and therapies. Natural offerings such as detoxes and probiotic drinks, fish oils, cranberry and other herbal supplements are emerging as most widely used botanical supplements. Food supplements including multivitamins, omega-3s, chondroitin and herbal extracts had witnessed lucrative growth, as large number of consumers perceive botanical supplements products as an anti-medicinal, low-cost option for healthy and disease free life style.
On the basis of types, global botanical supplements market can be categorized as flaxseed, oregano oil, reservratrol, saw palmetto, evening primrose, green tea, black cohosh root, horny goat weed, aloe vera, valerian root, grape seed and others. On the basis of formulation, global botanical supplements market can be divided as syrups, powders, oils, capsules, fizzing tablets and others. Based on end user, global botanical supplements market can be divided as adult men, baby boomers and adult women. The botanical supplements finds application in cosmetics, personal care, food and beverages, animal feed, pharmaceuticals, agriculture and others.
The various functions served by the botanical supplements include color, flavor, medicinal and aroma. The medicinal function comprises anti-inflammatory, stress reliever, anti-diabetic and others. Globally, the botanical supplements is supplied through various sales channels such as natural and health food stores, direct sales, mass market and others.
Some of the major factors resulting in growth of global botanical supplements market are increasing awareness about efficient benefits of botanical supplements, no side effects of herbal supplements, and popularity of botanical supplements for maintaining health and active lifestyle among the aging population. Shift from single ingredient medicines to multiple ingredients based medicines, absence of any approval or regulation from food and drug administration (FDA) before marketing the products, further support the growth of global botanical supplements market. Whereas, growing demand for botanical products in functional food and beverage industry is laying new market opportunities for global botanical supplements market.
Globally, Europe was the largest market for botanical supplements in 2014, followed by Asia-Pacific. Asia-Pacific is the key region for potential expansion of botanical supplements market, attributed to the rising disposable income of the middle class coupled with the long-standing tradition of botanical medicine in countries such as India, Thailand and China,
Some of the major players in global botanical supplements market include, Natures Sunshine Products Incorporated, Procter & Gamble, NaturaLife Asia Co., Ltd., Imperial Ginseng Products Ltd. , Nutraceutical International Corporation, Pharmaton Natural Health Products, International Vitamin Corp. , The Himalaya Drug Company, Arizona Natural Resources, Inc.