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The increasing urbanization in populous countries, such as China and India are driving the growth of the baby care products market, which is increasing the demand for baby shampoo and conditioners. The declining infant mortality rates globally are providing ample opportunities for the growth of the global baby shampoo and conditioners market. With the increase in urbanization, the consciousness of parents towards the nurture of their child has increased which has augmented the spending on their child. All these drivers are responsible for the growth of the global baby shampoo and conditioners market.
Hygiene and sanitation are major parts of baby care, out of which shampoos and conditioners are inherent constituents. The hygiene and sanitation products for babies differ from those of adults. The parents are cautious about selecting the shampoo and conditioner brands for their babies, and they read the constituent list provided by the manufacturer. The demand for toxin and paraben-free baby shampoo and conditioners for babies is growing. This is also increasing the demand for organic baby shampoo and conditioners. Baby products are also sold as gift packs, out of which, shampoos are essential part.
Among the segments, the non-medicated baby shampoo and conditioners dominate the global baby shampoo and conditioners market. The non-medicated baby shampoo and conditioners are low in price and available in different varieties and colors. The non-medicated baby shampoo and conditioners can also be used as body wash, which further increases their utility.
Among the distribution channels, the supermarkets and hyper markets dominate the global baby shampoo and conditioners market. In the developing countries, drugstores are the key distribution channel for baby shampoo and conditioners. However, the increasing penetration of supermarkets and hypermarkets are increasing the sales of baby shampoos and conditioners in the developing countries. The growing online retail industry is also promoting the sales of baby shampoo and conditioners through this channel. The emergence of several baby product specific online stores, such as Babyoye and first cry are also expected to augment the sales of baby shampoo and conditioners from this distribution channel.
Europe dominates the global baby shampoo and conditioners market; however Asia-Pacific is expected to become the market leader by 2020. The growing population in the developing countries, such as China and India is expected to drive the growth of the Asia-Pacific baby shampoo and conditioners market. Latin America is also expected to witness the growth of the baby shampoo and conditioners market in the region. The declining birth rate in Europe is one of the key concerns for the baby shampoo and conditioner providers and manufacturers in this region. Spain is one of the countries in Europe with lowest fertility rate. Approximately 1.6 children in Europe are born per woman of childbearing age, whereas it is 1.3 in Spain. The adoption of one-child policy by several parents is the key emerging restraints, which is hampering the growth of the global baby shampoo and conditioners market.
The global baby shampoo and conditioners market is highly competitive. However, owing to increasing number of consolidation, the competition in the global baby shampoo and conditioners market has been moderating. The key companies operating in the global baby shampoo and conditioners market are Johnson & Johnson, Beiersdorf, Unilever, L’Oreal, Burt’s Bees, California Baby, Chicco, Earth Mama Angel Baby, The Himalaya Drug Company, Pigeon, Mothercare, PZ Cussons, and Weleda.