Baby Care Products Market

Global Baby Care Products Market Size, Share, Forecast to 2023

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Report Code: CP10211
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The global baby care product market includes products related to baby hair care, baby skin care, toiletries, convenience, cosmetics and baby safety. The improvement in lifestyle and increasing importance of child safety are the prime drivers for global baby care products market. Baby skin care and baby toiletries account for prominent share in the global baby care products market and are anticipated to expand further in the coming years. However, baby hair care products have relatively smaller market share due to its low penetration. The increasing inclination of parents towards the use of shower gel for their baby’s bathing is expected to significantly contribute to the growth of global baby care products market.

Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share. The primary factors responsible for driving the consumption of diapers are increasing birth rate, improving life expectancy, rise in healthcare expenditure and awareness about sanitation and personal hygiene, rising numbers of cautious parents, increasing disposable incomes, improving lifestyle and rapidly growing urbanization. The introduction of biodegradable disposable diapers and other new innovations are increasing the competition in the market. Owing to increasing competition the survival of existing players is becoming tough in the global baby care products market.

 Parents under the higher age group have greater financial stability as compared to their younger counterparts which has led to increase in cautious parenthood with higher attention on baby’s health and safety. This is consequently driving the global baby care products market. The increasing female workforce around the world has been eradicating hindrances from the baby care products market related to constrained household budget. Parents’ purchase decision in baby care products depends on several aspects such as health benefits of products, constituent material of products, product suitability with baby’s health and skin, organic and environment friendly category of products, usage convenience and cost efficiency in terms of value perceived. The market for organic baby products is anticipated to drive the market during the forecast period; however, its growth rate is expected to be slower owing to their high prices.

Europe, Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period. Asia-Pacific is the second largest market for baby care products. The emerging economies, large underpenetrated market, rising disposable incomes, increasing birth rates, and change in consumption and lifestyle pattern of population in the region provides ample scope for further expansion of baby care products.

The new entrants in the global baby care product market are facing high entry barriers and challenges attributed to strict legislations regulating the manufacturing and marketing of baby care products, high development cost, huge investments in research and development and adherence to clinical trials rules and procedure. Baby skin care products have higher entry barriers as compared to baby toiletries.

The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.


Report Coverage

  • Provides comprehensive understanding of the market with the help of informed market outlook, opportunities, challenges, trends, size and growth, competitive analysis, major competitors and Porter analysis
  • Identifies the key drivers of growth and challenges of the key industry players. Also, assesses the future impact of the propellants and restraints on the market
  • Uncovers potential demands in the market
  • Porter analysis identifies competitive forces within the market
  • Provides information on the historical and current market size and the future potential of the market
  • Provides sizes of key regional markets using yardsticks of processes, segments, products, end user and technology, etc (as applicable)
  • Highlights the competitive scenario of the market, major competitors, market share, benchmarking, investments and merger acquisitions
  • Provides profiles of major competitors of the market including details of their operations, product and services, recent developments and key financial metrics. Profiles provide better understanding of competition as well as the demands of the market.

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