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Automotive Wrap Films Market Overview
The global automotive wrap films market is projected to grow at a significant rate during the forecast period (2020–2030). The market growth is primarily driven by the growing need to provide protection to passengers from harmful solar radiation and up surging demand for mobile advertising. Furthermore, these wrap films also protect vehicle’s interior from deteriorating and fading, and prevent the glass from breaking during accident. Such factors boost the growth of the market.
Based on film type, the automotive wrap films market is categorized into window films, wrap films, and paint protection films. Among these, window films dominated the market during the historical period (2014–2019). These films are used in vehicle as they block up to 80–85% of solar radiation from entering the vehicle, resulting in temperature reduction inside the vehicle. Furthermore, these films also improve the security and safety of an automobile.
In terms of vehicle type, the automotive wrap films market is divided into passenger vehicle and commercial vehicle. Of these, the demand for automotive wrap films in commercial vehicle category is expected to grow significantly during the forecast period, owing to high replacement rate of these films in commercial vehicles, due to their considerable surface areas. Furthermore, due to their ability to reach a wider audience, light commercial vehicles and buses are largely preferred by advertising companies for product promotions. This will further boost the growth of the automotive wrap films industry.
When segmented on the basis of sales channel, the automotive wrap films market is classified into original equipment manufacturer (OEM) and aftermarket. Between the two, the aftermarket category is projected to grow at a faster pace during 2020–2030. The increasing demand for custom solutions and availability of several wrap film producers that offer reliable services are some major factors propelling the growth of the market in this category.
Geographically, Asia-Pacific (APAC) holds a significant share in the automotive wrap films market. This is due to the fact that APAC is the largest market for passenger cars and commercial vehicles across the globe. Furthermore, the regional market is projected to grow substantially during the forecast period. Rising living standards, increasing demand for vehicle customization, and existence of major vehicle manufacturers are the factors driving the growth of the wrap films industry in the region.
Automotive Wrap Films Market Dynamics
The growing demand for personalized cars and change in lifestyle of customers are some factors that are expected to have a positive impact on the growth of the automotive wrap films market. Furthermore, increasing demand for wrap advertising, owing to cost effectiveness, also accounts for the rapid growth of the market. Commercial vehicles, such as large vans and buses, which are used for tourism, also use wrap films for advertising and promotions. These films protect original paint from wearing and chipping and also enhance the look of vehicles. The requirement for protecting the original paint of automobiles for an extended time period is further spurring the demand for these films.
Stringent regulations for automotive films in various countries is one of the major factors restraining the growth of the automotive wrap films market. The market for automotive wrap films is controlled by government regulations, which may vary from country to country. In several countries, there are certain laws that restrict the usage of wrap films, due to various reasons such as crimes and road safety. For instance, in India, according to the Central Motor Vehicle rules, the usage of black sun films on a vehicle’s windshield and window glasses is banned. Such factors hamper the growth of the market in several regions.
Automotive Wrap Films Market Competitive Landscape
Major players operating in the global automotive wrap films market include Eastman Chemical Company, 3M Company, Avery Dennison Corporation, LINTEC Corporation, Saint-Gobain Performance Plastics Corporation, Arlon Graphics LLC, and Hexis UK Ltd.
The report covers country-wise automotive wrap films market analysis. Some of the major countries covered in the report are the U.S., Canada, the U.K., France, Germany, Russia, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Malaysia, Brazil, Argentina, Mexico, South Africa, the U.A.E., and Saudi Arabia.
Automotive Wrap Films Market Segmentation
By Film Type
By Vehicle Type
By Sales Channel