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The increased demand for safety of drivers in automobiles and comfort features is driving the growth of the global automotive rain sensors market. The adoption of automotive rain sensors is driven by the growing use of advanced electrical features in vehicles. The increasing demand for convenience has forced the original equipment manufacturers (OEMs) to integrate their vehicles with rain sensing wiper technology. The increased vehicle electrification is a major factor, which is driving the growth of the global automotive rain sensor market. The implementation of advanced electrical systems in automotive is driving the demand for sensors. Moreover, the automotive rain sensor market is expected to grow at a remarkable rate due to the increasing vehicle production.
A rain sensor is used to detect the amount of rain and informs the controller about the same. The water content on the windshield is detected by the rain level sensor and the speed of the wiper is controlled. The microcontroller is responsible for controlling the speed of the wiper electronically. Among the various vehicle types, the passenger car segment is one of the largest revenue contributors to the global automotive rain sensor market. Initially, automotive rain sensors were an additional comfort feature, however the demand of consumers for convenience has compelled other manufacturers to integrate the features in most of the luxury cars. A major disadvantage of these additional features in automobiles is that they also involve the interaction between driver and electronically advanced features, during vehicle operation. These interactions can be a dangerous, as they distract the driver whenever they take their eyes off the road to handle the system.
The light commercial vehicle (LCV) segment is expected to witness growth opportunities in automotive applications, due to the increasing vehicle production in regions such as North America. The North American Free Trade Agreement (NAFTA) has created large opportunities for the automobile industry in Mexico and manufacturers are exporting products in Mexico, which is giving a major boost to North America. The mergers between companies and the transfer of production centers to emerging economies have amplified the market potential in the country. For example, automobile manufacturers such as General Motors, Ford and many others have started to move their manufacturing plants from the U.S. to Mexico. Due to the availability of encouraging government policies and cheap labor, the automobile production in Mexico is anticipated to grow in the future.
Once the vehicles are integrated with advanced electrification, the overall cost of the vehicle gets increased, thus making it difficult for the middle class people to purchase them. This is a major hindrance in the growth of the global automotive rain sensor market. The high cost of the aftermarket automotive rain sensor equipment and provision of rain sensor in expensive cars, which are not affordable by the middle class population, is another factor restraining the growth of the market. Robert Bosch GmbH, DENSO CORPORATION, BMW AG, HELLA KGaA Hueck & Co., General Motors are some of the major original equipment manufacturers (OEMs) and suppliers of the global automotive rain sensor market.
Global Automotive Rain Sensor Market Segmentation:
By Vehicle Type