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Automotive Night Vision System Market Overview
The global automotive night vision system market is expected to witness considerable growth during the forecast period 2019–2025, on account of the increasing focus of automotive companies on the addition of advanced safety features in vehicles, rising sales of passenger cars, and ongoing research and development with respect to the night vision technology. Furthermore, the growing demand for advanced driver-assistance system (ADAS) is a major factor driving the market growth.
Automotive night vision systems facilitate safe driving by improving a driver’s visibility in poor weather conditions and darkness. These systems notify the driver about probable hazards on the road, which are otherwise not clearly visible. The market demand for these systems has considerably increased in recent years owing to the road safety feature offered by the night vision technology, which has also been the focus of governments and automotive manufacturers in several countries for many years.
On the basis of technology, the automotive night vision system market has been categorized into active and passive systems. Between the two, active systems are expected to witness higher demand during the forecast period. Comparatively low price and production of sharper images are the key factors resulting in their increased installation in new vehicles. Major automobile manufacturers offering active night vision systems in their vehicles include Toyota Motor Corporation and Daimler AG.
The automotive night vision system market has also been categorized into passenger cars and commercial vehicles. Of the two, the passenger car category is expected to witness faster growth in the market during the forecast period. Automobile manufacturers are increasingly equipping passenger cars with night vision systems for enhanced driving experience through increased visibility to further help reduce the chances of road accidents. Besides, increasing competition in the automotive industry is encouraging manufacturers to upgrade their products with advanced safety features, which is further boosting the market for this category.
Geographically, Asia-Pacific led the automotive night vision system market in 2018, followed by Europe and North America. The presence of a large vehicle manufacturing base, especially in China, and the growing demand for advanced safety features in vehicles are some of the key factors contributing to the market growth in the region.
Automotive Night Vision System Market Dynamics
The demand for automotive night vision systems is rising across the world, primarily because of the benefits offered by these systems in terms of driver safety and accident prevention. Increasing concerns over road accidents, particularly at night, have propelled the demand for these systems globally. Due to its ability to perceive surroundings beyond the headlights of a vehicle, a night vision system helps in improving the perception of the driver in low visibility conditions.
The penetration rate of these systems is considerably high in premium and luxury cars, which are sold majorly in China and developed economies, such as the U.S., the U.K., Germany, Japan, and Spain. Furthermore, the increasing sales of passenger cars equipped with night vision systems continue to support the growth of the automotive night vision system market globally.
Advancements in 3D-supported automotive night vision systems can be viewed as a key opportunity for the players in the market. Light detection and ranging (LiDAR)-based night vision systems create a 3D image of the surroundings with the use of laser pulses. Automotive manufacturers are currently working on this technology for its further incorporation in vehicles. For instance, Ford Motor Company is already in the process of developing LiDAR-based 3D night vision systems that guide laser pulses for scanning the vehicle’s surroundings and creating a 3D image of the road. Thus, the technology can be leveraged by automotive night vision system market players for increased customer base and market share.
Automotive Night Vision System Market Competitive Landscape
The global automotive night vision system market is highly consolidated in nature. Some of the key market players are DENSO Corporation, Autoliv Inc., Magna International Inc., HELLA GmbH & Co. KGaA, L3 Technologies Inc., FLIR Systems Inc., and OmniVision Technologies Inc.