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The global automotive digital instrument cluster market was valued at $2.0 billion in 2017, which is expected to reach $6.6 billion in 2023, growing at a CAGR of 21.8% during 2018–2023.
Among all regions, Europe was the largest automotive digital instrument cluster market during historical period. The sales of automotive digital instrument clusters are dependent on the sales of premium and electric cars, as these cars are installed with digital instrument clusters. Europe accounts for the significant share of premium car sales in the world, which in turn, increases the automotive digital instrument cluster sales in the region.
Dynamics of Automotive Digital Instrument Cluster Market
A major trend observed in the automotive digital instrument cluster market is the integration of big display-based digital instrument clusters in automobiles. A larger panel gives a wide-view and is better for quick viewing of information. In addition to these benefits, costs of large liquid crystal display (LCD) panels and the central processing units (CPUs) are expected to reduce, increasing the demand for large display-based digital instrument clusters. Players operating in the market are increasingly adopting large-sized display-based digital instrument clusters. For example, BMW, which earlier used small-sized partial digital instrument clusters, such as in 2010 BMW 7 Series, has expanded to a full digital instrument cluster of size greater than 12 inches across its 7 and 5 Series.
Increasing sales of premium cars is one of the major drivers for the automotive digital instrument cluster market. The demand for premium cars is increasing in many countries, due to increasing disposable incomes. In 2017, the sales of Mercedes-Benz model cars increased to 2.29 million. Similarly, the sales of BMW cars increased by 4.2% in 2017. The global sales of other high-end cars, including Lexus, Land Rover, Volvo Cars, Cadillac, Infiniti, Audi, and Porsche, increased by nearly 5% in 2017. Moreover, due to rising competition in the premium car market, car manufacturers are integrating innovative human–machine interface (HMI) products and features in car cabin, thus increasing the penetration of digital instrument clusters in the cars. Hence, the increasing demand and sales of premium cars are resulting in the growth of the market.
Structural Analysis of Automotive Digital Instrument Cluster Market
Based on type, the thin-film transistor liquid crystal display (TFT-LCD) category accounted for more than 60% revenue share in the digital instrument cluster market in 2017. Increasing demand for high contrast displays increases the sales of TFT-LCD displays, globally.
On the basis of size, the screen of size between 9 inches and 11 inches provides the best cost-to-value ratio to automakers, and hence, this category accounted for the largest volume share, and dominated the digital instrument cluster market in 2017.
Based on car, the conventional car category (using only internal combustion engine) is accounted for a larger share in the automotive digital instrument cluster market, due to greater sales of these cars than electric cars.
Global Scenario of Automotive Digital Instrument Cluster Market
Geographically, the APAC automotive digital instrument cluster market is projected to attain the fastest growth during the forecast period. The share of APAC in the global digital instrument cluster sales is low till now, as the number of premium cars sold in the region is less compared to Europe and North America. However, the region is the largest electric car market in the world, which benefits the sales of digital instrument clusters. Also, the growing sales of premium cars in the region will further benefit the automotive digital instrument cluster industry in coming years.
Competitive Landscape of Automotive Digital Instrument Cluster Market
The global automotive digital instrument cluster market is characterized by the dominance of international players, such as Continental AG and Visteon Corporation. Besides, other players include Magneti Marelli S.p.A., Robert Bosch GmbH, Delphi Automotive PLC, DENSO Corporation, Yazaki Corporation, and Nippon Seiki Co. Ltd. Furthermore, some of the major key suppliers include NVIDIA Corporation, Panasonic Corporation, and Intel Corporation.
Recent Strategic Developments of Major Market Players
In recent years, major players in the automotive digital instrument cluster market have taken several strategic measures, such as partnerships and product launches, to gain a competitive edge in the industry. For instance, in January 2018, Visteon Corporation and China Automotive Engineering Institute signed a strategic cooperation agreement for the development of autonomous vehicles and cockpit electronics, using Visteon’s DriveCore technology platform showcased in Consumer Electronics Show (CES) 2018, which are planned to be launched in 2020. As per the agreement, both the companies would explore the opportunities in instrument clusters, touch screen displays, head-up displays (HUD), and domain controllers, using the platform.
Key Questions Addressed/Answered in the Report