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Valued at $114.4 billion in 2017, the global anti-counterfeit packaging market is projected to surpass $208.3 billion by 2023, demonstrating a CAGR of 10.9% during the forecast period (2018–2023).
APAC is expected to witness the fastest growth in the industry during the forecast period. This can be mainly ascribed to the developing pharmaceuticals and healthcare, and food and beverage industries, which are expected to promote the market growth in the region. Growing awareness about the unscrupulous counterfeiting activities among manufacturers and a decrease in the cost of tracing anti-counterfeit technologies are also expected to fuel the market growth of the region in the coming years.
Fundamentals Governing Anti-Counterfeit Packaging Market
The increase in stringent product safety regulations related to counterfeiting is the latest trend observed in the anti-counterfeit packaging market. Since concentration of fake products is continuously increasing in the market, government of various countries are implementing stringent regulations in order to control counterfeiting activities. These regulations impact the anti-counterfeit packaging industry positively and target to vanish the market of fake products.
There has been a rise in concerns with the losses incurred by product manufacturers across countries owing to sales of counterfeit products. This has increased the concerns regarding brand dilution, which, in turn, is drives the need of anti-counterfeit packaging. In addition, a significant demand for anti-counterfeit packaging is expected to arise from the pharmaceutical sector, owing to the possibility of damages caused by use of spurious products. Owing to concerns for brand image and harmful effects of spurious drugs, manufacturers are adopting anti-counterfeiting packaging technologies, which, in turn, drives the global anti-counterfeit packaging market.
Following rising concerns regarding brand dilution along with manufacturers incurring losses, several companies are making hefty investments in anti-counterfeit packaging technologies, which, in turn, is expected to create immense opportunities in the market for industry players.
Anti-Counterfeit Market Segmentation Analysis
The track & trace category in terms of technology accounted for the largest share in the anti-counterfeit packaging market. This is ascribed to the high-volume adoption of packaging technologies, which allows manufacturers to track and trace their shipments and avoid any technological impediments.
The pharmaceutical & healthcare application category is expected to demonstrate the fastest growth during the forecast period. This can be attributed to the fast-paced adoption in the medical sector, owing to increasing health concerns along with rise in pharmaceutical production.
|Market Size by Segments||Technology, Application|
|Market Size of Geographies||(U.S., Canada, Mexico, Germany, U.K., France, China, Japan, India, South Korea, Taiwan, Brazil, Argentina, South Africa|
|Market Players||Avery Dennison Corporation, CCL Industries Inc., E.I. du Pont de Nemours and Company, Zebra Technologies Corporation, Sicpa Holding SA, AlpVision SA, Applied DNA Sciences Inc., Amcor Limited, Authentix Inc., Atlantic Zeiser GmbH|
Geographical Analysis of Anti-Counterfeit Packaging Market
Globally, North America was the largest region for anti-counterfeit packaging market during the historical period and is expected to maintain the trend during the forecast period as well. This can be mainly attributed to the strong base of pharmaceutical, food and beverage, and consumer good manufacturing companies, which are adopting anti-counterfeit packaging. Considering the future industry scenario, the U.S. is expected to lead the North American anti-counterfeit packaging market, generating revenue worth $65.4 billion in 2023.
During the forecast period, the global anti-counterfeit packaging market is expected to witness the fastest growth in the APAC region, mainly on account of growing awareness about the unscrupulous counterfeit activities among manufacturers. The growth can also be attributed to the increasing population along with the increasing disposable income, which is leading to the increasing demand for packaged food in the region, eventually boosting the market.
Competitive Landscape of Anti-Counterfeit Packaging Market
Some of the leading players operating in the market include E.I. du Pont de Nemours and Company, Avery Dennison Corporation, SICPA Holding SA, Amcor Limited, Atlantic Zeiser GmbH, and Applied DNA Sciences Inc.
Recent Strategic Developments of Major Anti-Counterfeit Packaging Market Players
In recent years, major players in the anti-counterfeit packaging market have taken several strategic measures such as product launches and geographical expansions to gain competitive edge. For instance, in October 2017, Avery Dennison Corporation created a line of high solvent resistance adhesives in order to prevent problems with wet wipes packaging closures. This product line will address the vulnerability of the adhesive closure to the solvents in the wet wipes. Two main products of the line from the select solutions portfolio are R980R and UVR155.
Market Size Breakdown by Segment
The Anti-counterfeit Packaging Market report offers comprehensive market segmentation analysis along with market estimation for the period 2013–2023.
Based on Technology
Based on Application
Key Questions Addressed/Answered in the Report