U.S. Mattress Market Research Report: By Product (Innerspring, Memory foam, Latex), Size (Single-Size mattress, Double-Size Mattress, Queen-Size Mattress, King-Size Mattress), Distribution Channel (Offline, Online), End Use (Residential, Commercial) - Industry Analysis and Demand Forecast to 2030

U.S. Mattress Market Overview

From $15,728.8 million in 2019, the U.S. mattress market size is projected to advance to $22,519.9 million by 2030, at a CAGR of 3.5% during the forecast period (2020–2030). The key factors propelling the industry are the increase in infrastructure investments in the residential sector and growth in the tourism industry of the country.

The U.S. mattress market growth has been hampered due to the COVID-19 scenario, both on the demand and supply sides. Due to the lockdown imposed by the government, the tourism industry has been affected the most. Similarly, due to COVID-19, majority of the populace who was planning to purchase mattresses has postponed its plans, owing to factors including job cuts, salary cuts, and focus on only purchasing essential commodities.

Memory Foam Category To Experience Fastest Growth

As per the market outlook, the memory foam category, on the basis of product, is projected to witness the fastest growth in the U.S. mattress market during the forecast period. The rise of the direct-to-customer (DTC) model has been credited as the major driver for the shift in the market demand from innerspring to memory foam mattresses. Memory foam mattresses can be rolled in a box, also known as bed-in-a-box, a concept that has gained significant popularity among the populace. It is estimated that over 200 DTC companies are operating in the country.

Offline Channel Hailed as Preferred Choice of Populace

As per the market findings, the offline category, based on distribution channel, fulfilled the major demand for mattresses in 2019. The offline channel, which includes specialty stores, supermarkets/hypermarkets, and furniture stores, is still considered the go-to option, primarily because mattresses are considered an aesthetic product, and the “feel-and-touch” experience plays a vital role in a consumer choosing a particular mattress.

Residential End Use To Accelerate Fastest in Market

The residential category, on the basis of end use, is projected to exhibit the highest CAGR in the U.S. mattress market during the forecast period. According to the International Sleep Products Association (ISPA), the mattress replacement period among residential end users has reduced to 6–8 years, and this is projected to increase the demand for mattresses among them during the forecast period.

South — Largest Market for Mattresses

In 2019, the southern region was the largest U.S. mattress market. The increasing construction activities in the region were the prime driver for its mattress industry. For instance, metropolitan Atlanta has been witnessing rapid urbanization, with the addition of 69,200 residents every year. This trend is projected to drive the market during the forecast period.

Western Region — Most Promising Mattress Market in U.S. in Future

The U.S. mattress market is projected to witness the highest CAGR in the western region during the forecast period, particularly on account of the growing urbanization rate. Major states including California, Arizona, Utah, Nevada, and Oregon are witnessing a rise in residential construction activities, which is propelling the demand for mattresses in the region.

Customized Mattresses Trending in U.S.

The rising consumer preference for customized mattresses is one of the major trends being observed in the country's mattress market. Mattress manufacturers, such as Tempur Sealy International, have started to offer the customization option to customers, who can have the thickness, firmness, and size of the mattress modified according to their preference. As the physical dynamics of every customer, including height and weight, are different, customization offers better support for individual body types during sleep. Such initiatives by the major players in the market further open up new avenues for revenue generation.

Growing Construction Industry Accelerating Market

One of the key drivers for the U.S. mattress market growth is the rise in construction projects, primarily in the residential sector. According to the U.S. Census Bureau, in November 2019, U.S. construction spending was $1.324 trillion, which was 4.1% more than 2018's figure of $1.271 trillion. The spending on private construction in November 2019 was 1.6% more in comparison to the previous year's figure. Similarly, in November 2019, residential construction spending was 2.7% greater than the previous year.

Product Launches Heating up Mattress Market Competition in U.S.

According to the research study, the U.S. mattress market is quite competitive, with several major companies active in the country, including Serta Simmons Bedding LLC, Tempur Sealy International Inc., Casper Inc., Purple Innovations Inc., Leesa Group LLC, Spring Air International, Sleep Number Corporation, Saatva Inc., Kingsdown Mattress, and Corsicana Mattress Company.

In recent years, these and many other organizations in the U.S. mattress industry have focused on product launches as a strategic tool to compete in this market.

• In August 2019, Corsicana Mattress Company unveiled a line of mattress toppers, priced at $129 for queen-size mattresses. The toppers feature a micro-coil system, which was being used in a mattress topper for the first time.

Major Players Covered in U.S. Mattress Market Report Are:

U.S. Mattress Market Size Breakdown by Segment

The U.S. mattress market offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.

Based on Product

• Innerspring
• Memory foam
• Latex

Based on Size

• Single-Size mattress
• Double-Size Mattress
• Queen-Size Mattress
• King-Size Mattress

Based on Distribution Channel

• Offline
• Online

Based on End Use

• Residential
• Commercial

Geographical Analysis

• South
• West
• Midwest
• Northeast