Italy Perfume Market Analysis

Italy Perfume Industry Analysis

Product Insights

• Western perfumes are dominating the market with a share of around 50% in 2024.
• As they reflect Italy’s cultural and historical significance, the have the strongest presence and popularity in the Italian market.
• Moreover, they contain different floral ingredients, including rose, jasmine, and sandalwood, which gives people a wide range of options.
• Oriental perfumes will witness the fastest market growth, with a CAGR of 5.9%, in the forecast period.
• This is driven by their warm and sensual notes, especially their captivating and long-lasting smell.

The products covered in this report are:

• Western (Largest Category)
• Oriental (Fastest-Growing Category)
• Concentrated Oil (Attar)

Solvent Type Insights

• The non-alcohol category will hold the larger share of the market, in 2024, and it will have the higher CAGR, in the forecast period.
• Skin-related factors, such as decreased irritability and allergic reactions, make it favorable for the consumers.
• Unlike alcohol-based perfumes, they are long-lasting as they are oil and water-based.

The solvent types covered in this report are:

• Alcohol
• Non-Alcohol (Larger and Faster-Growing Category)

Distribution Channel Insights

• Supermarkets/hypermarkets will hold the largest market share, of 40%, in 2024.
• This is because they offer quick access and convenience for a wide range of products. Customers can try and choose a variety of perfumes, which gives them more satisfaction than online shopping.
• Moreover, perfumes are available in all major supermarket chains in Italy, which makes it easier for customers to access them.

The distribution channels analyzed in this report are:

• Grocery Stores
• Online Platforms (Fastest-Growing Category)
• Supermarkets/Hypermarkets (Largest Category)
• Multi-Brand Retail Stores
• Direct

Pricing Insights

• The premium category will hold the largest share of the market, in 2024.
• This is due to their high quality, brand prestige, and consumer perceptions of luxury.
• Wearing high-end perfume has become a status symbol, representing one's taste and financial standing.
• Moreover, consumers are highly influenced by celebrities who use the same perfume, resulting in more growth in this pricing category.

The price ranges included in this report are:

• USD 50–150 (Mass) (Fastest-Growing Category)
• USD 151–300 (Premium) (Largest Category)
• Over USD 300 (Luxury)

Age Group Insights

• The 21–40 category will hold the largest market share, of 55%, in 2024.
• This is because the lifestyle of these people demands self-care and grooming, and perfumes play a crucial role in this.
• Additionally, most of them are economically stable, which allows them to spend money on body care items, such as perfumes.
• Furthermore, young adults and middle-aged consumers are aware of the current trends, which makes them pick new fragrances and brands.

The age groups included in this report are:

• Below 20 years
• 21–40 years (Largest and Fastest-Growing Category)
• 41–60 years
• Above 60 years

Purchase Type Insights

• The self-category will hold the largest market share, in 2024.
• This is due to the adoption of personal grooming habits to improve self-expression, wellbeing, and social interaction.
• Perfumes are a style statement in Italy, with people wearing the trending ones and talking about them on social media.
• Moreover, wearing perfume makes people feel clean, confident, and unique, as self-care has become a crucial concept for people.

The purchase types covered in this report are:

• Self (Largest and Fastest-Growing Category)
• Family
• Gifting

Usage Type Insights

• The daily wear category will hold the largest share, in 2024 and grow at the highest CAGR, in the forecast period.
• The daily usage of perfume is propelled by the encouragement to grooming standards, especially in corporate environments, hospitality, retail, and client-facing roles, where maintaining a professional appearance has become important.

The usage types included in this report are:

• Daily Wear (Largest and Fastest-Growing Category)
• Weekend
• Occasionally

End User Insights

• The women category will hold the largest share, in 2024.
• Women purchase perfumes frequently and collect several scents for various occasions, which has increased the demand for them.
• Moreover, to target female consumers, companies are investing in campaigns that include their popular celebrities.
• For instance, in July 2023, Gucci expanded its flora fantasy collection for women by signing Miley Cyrus for its campaigns.

The end users included in this report are:

• Men
• Women (Largest Category)
• Unisex (Fastest-Growing Category)