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Argentina Cards and Payments Market

P&S Market Research-Argentina Cards and Payments Market report

Argentina Cards and Payments Market – Size, Share, Development, Growth and Forecast to 2020

Published: July 2016
Report Code: FS10705
Available Format: pdf
Pages: 56

Report Coverage

  • Historical market size for the period 2012-2014 and forecast for the period 2015-2020.
  • Number of cards in cirulation, and value and volume of transactions.
  • Number of terminal, and value and volume of transactions.
  • Industry trends, drivers, and opportunities.
  • Competitive landscape of card issuers for both, debit cards and credit cards.
  • Major schemes, debit and credit cards by customer segments.

Research methodology

The study is based on extensive secondary and primary research. The various sources studied during the secondary research include websites of payment/ banking/ industry associations, industry regulatory bodies, banks and card issuers. The primary research include in-depth interviews with industry experts and key opinion leaders.

Argentina cards and payments market overview

In terms of number of cards in circulation, the Argentina payment cards market is expected to grow at a CAGR of 3.8% over the period 2015-2020. Argentina’s population grew steadily from 41.7 million in 2012 to 42.6 million in 2014 and is expected to reach 45.5 million by 2020. This increase in population is expected to encourage card spending over the forecast period. The percentage of the urban population in total population grew from 91.2% in 2012 to 91.6% in 2014 and is expected to grow further over the forecast period, to reach 92.6% in 2020. The increase in urbanization will be leading to increase in the scope for payment cards use in the country.

The debit card transaction value at ATM remained considerably higher than the transaction value at POS terminals. The transaction value of debit cards at ATM accounted for 81.9% of the total debit card transaction value in 2014, which states that consumers prefer to use debit cards at ATMs rather than POS terminals. The average debit card transaction value increased from ARS 235.8 in 2012 to ARS 243.3 in 2014, at a CAGR of 1.6%. The average transaction value is expected to grow at a CAGR of 0.9% during the forecast period. The frequency of debit card usage increased at a CAGR of 1.7% during 2012-2014. The frequency of transaction is expected to reach up to 53.9 times by 2020.

The credit cards market is concentrated in terms of number of cards in circulation, with the five leading issuers accounting for a 51.8% share in 2014. The credit cards are largely used by consumers at POS terminals for retail purchases rather than cash withdrawals at ATMs. In 2014, the number of credit card transactions at POS terminals accounted for 98.2% of the total credit card transactions in the country.

Charge cards segment represents a small portion of the Argentina pay later card market .The average charge card transaction value increased from ARS 319.8 in 2012 to ARS 345.4 in 2014, at a CAGR of 3.9%. The average transaction value is anticipated to grow at a CAGR of 1.8% during the period 2015-2020.

Key players in the Argentina cards and payments market:

  • Banco de Galicia y Buenos Aires
  • Banco Santander Río
  • Banco de la Nación Argentina
  • Banco de la Provincia de Buenos Aires
  • BBVA Banco Francés

1. Definitions

2. Research Methodology

2.1 Research Process

2.2 Phases of Research Process

2.2.1 Cards Market Sizing

2.2.2 Competitor Analysis

2.2.3 Market Forecasting

2.2.4 Quality Control Process

3. Executive Summary

4. Key Industry Drivers

5. Payment Channels

5.1 Market Share of Payment Channel, in Terms of Volume and Value

6. Terminal Statistics

6.1 Transactions at ATM Terminals

6.2 Transactions at POS Terminals

7. Payment Card Market Analysis

7.1 Payment Cards Market Size and Forecast (2012-2020)

7.2 Payment Cards in Circulation (2012-2020)

7.2.1 Payment Cards in Circulation, by Card Type (2012-2020)

7.3 Payment Card Transaction Volume and Value (2012-2020)

7.3.1 Payment Card Transaction Volume, by Card Type (2012-2020)

7.3.2 Payment Card Transaction Value, by Card Type (2012-2020)

8. Debit Card Market Analysis

8.1 Debit Cards Market Size and Forecast (2012-2020)

8.2 Debit Cards in Circulation (2012 - 2020)

8.3 Debit Cards Transaction Volume at ATM and POS (2012 - 2020)

8.4 Debit Cards Transaction Value at ATM and POS (2012 - 2020)

8.5 Debit Cards Market Share, by Scheme (2014)

8.6 Debit Cards Market Share, by Card Issuer (2014)

8.7 Comparison of Debit Cards Offered by Various Banks

9. Credit Card Market Analysis

9.1 Credit Cards Market Size and Forecast (2012-2020)

9.2 Credit Cards in Circulation (2012 - 2020)

9.3 Credit Cards Transaction Volume at ATM and POS (2012 - 2020)

9.4 Credit Cards Transaction Value at ATM and POS (2012 - 2020)

9.5 Credit Cards Market Share, by Scheme (2014)

9.6 Credit Cards Market Share, by Card Issuer (2014)

9.7 Credit Cards Balance Outstanding, by Card Issuer (2014)

9.8 Comparison of Credit Cards Offered by Various Banks

10. Charge Card Market Analysis

10.1 Charge Cards Market Size and Forecast (2012 - 2020)

10.2 Charge Cards in Circulation (2012 - 2020)

10.3 Charge Card Transactions at ATM and POS (2012-2020)

10.4 Charge Card Market Share, by Scheme (2014)

11. Prepaid Card Market Analysis

11.1 Prepaid Cards Market Size and Forecast (2012 - 2020)

11.2 Comparison of Prepaid Cards Offered by Various Banks

12. Card Market by Customer Segments

12.1 Targeted Customer Segments

12.2 Cards Targeted at High End Consumers

12.3 Cards Targeted at Travelers

12.4 Cards Targeted at Young Population and Students

12.5 Cards Targeted at Shoppers

12.8 Cards Targeted at Corporate

13. Competitive Landscape

13.1 Key Industry Players

13.1.1 Banco de Galicia y Buenos Aires

13.1.2 Banco Santander Río

13.1.3 Banco de la Nación Argentina

13.1.4 Banco de la Provincia de Buenos Aires

13.1.5 BBVA Banco Francés

14. Appendix

14.1 Payment Card Market Size and Forecast, in USD (2012-2020)

14.2 Debit Card Market Size and Forecast, in USD (2012-2020)

14.3 Credit Card Market Size and Forecast, in USD (2012-2020)

14.4 Charge Card Market Size and Forecast, in USD (2012-2020)

Card Market – Debit Cards, Credit Cards and Charge Cards

  • Number of cards
  • Number of transactions
  • Value of transactions
  • Frequency of use
  • Average transaction value
  • Card turnover

Payment Market – ATM and POS Terminals

  • Number of transactions
  • Value of transactions
  • Frequency of use
  • Average transaction value
  • Card turnover

Competitive Landscape of Card Issuer

  • Debit Card
  • Credit Card

Prepaid Card Market

  • Number of cards
  • Value of transactions

Payment Channels – Credit Transfers, Direct Debit, Cheques and Card Payment

  • Number of transactions
  • Value of transactions

Card Market by Customer Segments

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