Anti-Aging Market Size and Share Analysis by Product (Anti-Wrinkle, Hair Color, Ultraviolet Absorption, Anti-Stretch Mark), Treatment (Hair Restoration, Anti-Pigmentation, Adult Acne Therapy, Breast Augmentation, Liposuction, Chemical Peel), Demography (Generation X, Baby Boomers, Generation Y, Generation Z) - Global Industry Revenue Estimation and Demand Forecast to 2030

Market Overview

The anti-aging market size was valued at $201,111.5 million in 2021, and it is expected to reach $422,804.6 million by 2030, with a growth rate of 8.6% during 2021–2030. The growth is supported by factors such as the increasing number of cosmetic procedures being performed across the world, the growing population of elderly people, advancements in technologies, and the rising awareness about advanced cosmetic treatments.

The easy availability of a wide range of at-home devices for wrinkle reduction, cellulite reduction, skin rejuvenation, and microdermabrasion has resulted in their increased popularity among consumers, who are now showing a willingness to spend on these goods for personal care. Furthermore, these portable, easy-to-use products are systematically advanced.

With adults looking for ways of maintaining their youthful appearance and the older population concentrating on measures to keep the signs of the elderly at bay, the adoption of at-home goods is on the rise, globally. Some of the popular at-home devices are FOREO LUNA 2 Professional, FOREO IRIS, ZIIP BEAUTY, ReFa Carat, and NEWA Skin Care System.

Globally, a large number of conferences, exhibitions, and seminars are being organized to raise awareness among students, plastic surgeons, and the general public about advancements in slow-aging treatments. Many players are, therefore, actively taking part in these exhibitions and events to raise awareness about their offerings. For instance, EuroMediCom (Informa Group) organized the Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Monte Carlo, Monaco, in April 2019. The AMWC featured five sessions on aesthetics and anti-aging, with discussions and knowledge sharing by opinion leaders and overseas experts.

Moreover, in September 2018, the American Academy of Anti-Aging Medicine (A4M) organized the 13th edition of the Aesthetic & Anti-Aging Medicine World Congress in Thailand to educate physicians and scientists about biomedical sciences and therapies. Such seminars and conferences are, thus, expected to create awareness of technological advancements in the treatments, which, in turn, would drive the demand for related items in the industry.

Rising Use of Social Networking and E-Commerce Platforms Generates High Demand

The cosmetics industry, including anti-aging, is a supply-driven market, where the internet broadens the prospects for the sale of beauty devices and personal care items. Social media platforms, such as Instagram and YouTube, help in increasing awareness about skincare products, devices, and treatments.

E-commerce companies, such as Myntra Jabong India Pvt. Ltd. (Myntra), Amazon.com Inc. (Amazon), and Flipkart Online Services Pvt. Ltd. (Flipkart), sell products manufactured by various companies, including Age Sciences Inc., L’Oréal SA, Coty Inc., and Hindustan Unilever Limited (HUL). These include antioxidants, sunscreens, serums, eye care products, and creams.

Due to the presence of a large number of players, the offline mode of sales alone cannot support the companies’ objective for increased sales. Therefore, e-commerce and social media websites are the preferred marketing and sales platforms by such companies to create brand awareness, attract more customers, and boost product demands.

Anti-Wrinkle To Lead the Market

The anti-wrinkle category led the market in 2021, and it is expected to record of around 50% share in 2030. This is mainly attributed to the increasing awareness of Botox treatment among consumers. In addition to this, the growing awareness regarding product availability coupled with rising consciousness regarding the signs of maturity among young and middle-aged consumers, and the burgeoning aging population contribute to the industry growth.

People in both developing and developed countries are becoming more conscious with respect to skin aging and the numerous problems associated with it such as wrinkles, dullness, fine lines, diminished plumpness, and smoothness. In addition, the increasing standards of living, the snowballing personal disposable income, the rising spending power among middle-aged consumers, and the availability of cost-competitive items and solutions are some of the other factors fueling the demand for such products to a great extent.

Distribution channels, including stores, pharmacies, and online stores, play a pivotal role in sales expansion. Among these, the online category has been proliferating at a high pace, due to the escalating preference of consumers, convenience in buying, and improved aftersales services. Thus, companies and brands are dedicatedly working on selling their stock offline as well as online with the objective of generating higher sales revenue.

Hair Restoration Category To Witness Fastest Growth

Among treatment types, the hair restoration category is expected to record the highest CAGR, over 9%, during the forecast period. Mounting stress among the youth population, augmenting pollution concerns, and dietary changes are the major factors causing hair loss problems in countries, such as India and China, which are projected to aid the demand for hair restoration treatment in these countries.

Moreover, hereditary makeup that augments with aging; side effects of many medications & treatments; exposure to radiation during treatment or other conditions; hormonal changes owing to childbirth, menopause, pregnancy, and thyroid problems; stressful lifestyle causing the thinning of hair, and the excessive usage of chemical sprays hairstyling are among the major causes of hair loss. Additionally, depression, anxiety, and digestion- and sleep-related issues lower the growth of hair. Thus, this stimulates the need for hair restoration treatment across the globe.

Generation X Dominates the Market

Generation X people accounted for the largest share, around 50%, in the anti-aging market in 2021 and will continue to remain the largest consumers of anti-aging products, followed by generation Y. These people are more conscious about their appearance and, therefore, opt for solutions for reducing the signs of maturity. Further, currently, they are being exposed to a taxing work environment, which arouses the aging process through oxidative stress. Also, active participation and involvement in social media led to improved brand awareness among generation X.

In the future, the generation Y category is expected to exhibit the second-highest growth rate, owing to the budding consciousness for external appearance and flexibility to adapt to modern fashion trends, which would further promote the market progression. Young millennials and generation Zers have extremely different skin issues and treatment requirements as compared to baby boomers and generation Xers. Also, skincare device companies are strongly focusing on launching items to address these age groups’ concerns individually to maximize their reach.

Advancement in Technology Boosts Market Growth

Technologically advanced products and procedures help in improving skin elasticity and tightness. They help in effectively treating fine lines, wrinkles, sunspots, and cellulite to enhance skin firmness. Major benefits associated with such products and procedures are their non-invasiveness and effectiveness. Due to these advantages, the adoption of such solutions has considerably increased for at-home use as well as hospital and clinic use. Thus, advancements in terms of product formulation methods and treatment methods are contributing to the market growth.

For instance, in October 2019, the Cynosure division of Hologic Inc. launched a non-invasive electromagnetic technology called StimSure in Europe and the Middle East. The technology builds and tones muscles in the abdomen, buttocks, and thighs by stimulating or contracting the muscles, delivering up to 24,000 contractions in just 20–30 minutes for natural-looking results.

Furthermore, in May 2019, L’Oréal SA launched an at-home custom hair color product, under the brand name Color&Co. The brand focuses on direct-to-consumer marketing, where products are sold online directly to buyers as compared to sales via physical stores or middlemen. The brand also offers hair treatment formulas customized for users through live video consultations with a hair colorist. Thus, the introduction of advanced treatment options is expected to drive the sales of such products in the near future.

Explore more about this report - Request free sample pages

North America Is Principal Revenue Contributor

In 2021, North America accounted for the largest share, over 30%, in the anti-aging market. This is mainly attributed to the rising preference for non-surgical treatments, the increasing awareness about at-home goods, and the surging number of aesthetic procedures being performed in the U.S. and Canada. Moreover, the growing disposable income, the rising adoption of skin rejuvenation & resurfacing treatments, the surging popularity of cosmetic products, the expanding geriatric population, and the increasing number of skin problems are some of the other factors that encourage people to use these products in the region.

On the other hand, the European market is projected to record a significant growth rate over the forecast period. This growth can be mainly led by the presence of renowned players and the increasing geriatric population in the region. Also, Europe is the major exporter of cosmetic goods in the world and the exported stock mainly includes engineering goods, cosmetic items, and gems and jewelry.

Besides, the increasing number of surgical and non-surgical procedures being performed in the region is supporting the progression of the industry. For instance, breast augmentation, liposuction, eyelid surgery, rhinoplasty, and abdominoplasty are the most popular surgical procedures performed in European countries, whereas Botox, derma filler, and chemical peel are general non-surgical procedures.

Top Companies in the Anti-Aging Market Are:

• The Procter & Gamble (P&G) Company
• Nu Skin Enterprises Inc.
• Hologic Inc.
• Unilever Group
• Pierre Fabre S.A
• Galderma SA
• Shiseido Company Limited
• Candela Corporation
• Allergan plc

Market Size Breakdown by Segment

The study offers a comprehensive market segmentation analysis along with market estimation for the period 2017-2030.

Based on Product

• Anti-Wrinkle
  • Topical products
  • Botox
  • Dermal fillers
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark

Based on Treatment

• Hair Restoration
• Anti-Pigmentation
• Adult Acne Therapy
• Breast Augmentation
• Liposuction
• Chemical Peel

Based on Demography

• Generation X
• Baby Boomers
• Generation Y
• Generation Z

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Switzerland
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Singapore
  • Malaysia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabias