Anti-Aging Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Anti-Aging Market Trends & Growth Drivers

Increasing Inclination of Consumers Toward Easy-to-Use At-Home Anti-Aging Devices Is a Key Trend

• The easy availability of a wide range of at-home devices for wrinkle reduction, cellulite reduction, skin rejuvenation, and microdermabrasion has resulted in their increased popularity among consumers, who are now showing a willingness to spend on these goods for personal care. Furthermore, these portable, easy-to-use products are systematically advanced.
• With adults looking for ways of maintaining their youthful appearance and the older population concentrating on measures to keep the signs of the elderly at bay, the adoption of at-home goods is on the rise, globally. Some of the popular at-home devices are FOREO LUNA 2 Professional, FOREO IRIS, ZIIP BEAUTY, ReFa Carat, and NEWA Skin Care System.

Advancements in Technology Is a Key Driver

• Technologically advanced anti-aging products and procedures help in improving skin elasticity and tightness. They help in effectively treating fine lines, wrinkles, sun spots, and cellulite to enhance skin firmness.
• Major benefits associated with such products and procedures are their non-invasiveness and effectiveness.
• Due to these advantages, the adoption of anti-aging solutions has considerably increased for at-home use as well as hospital and clinic use. Advancements in terms of product formulation methods and treatment methods are contributing to the rise in demand in the anti-aging market.
• For instance, in June 2023, PCA SKIN announced its most innovative and latest anti-aging serum that is clinically proven to lift and firm the appearance of skin.

Stringent Regulatory Requirement Is a Challenge

• The Food and Drug Administration (FDA) regulates anti-aging devices under the medical device category and anti-aging products under the cosmetics and over-the-counter (OTC) drugs category.
• According to the Federal Food, Drug, and Cosmetic Act (FDCA), a new medical device cannot be marketed in the U.S. unless it clears the section 510(k) filing. In Europe, the Conformité Européene (CE) mark is given to products for their commercialization in the European Union (EU) market and other member states.
• Under the FDCA, cosmetic products do not require FDA approval before becoming available in the market. However, drugs generally receive premarket approval by the FDA under the New Drug Application (NDA) process.
• The FDA's Center for Devices and Radiological Health (CDRH) includes the regulatory bodies responsible for regulating firms that relabel, repackage, manufacture, and import medical systems in the U.S. Under this regulation, laser and ultrasound equipment are some of the radiation-emitting electronic medical devices that require FDA approval.
• Due to strict regulations by the FDA in the U.S. and the need for the CE mark in the EU countries, manufacturers are required to follow certain guidelines to get approval for manufacturing, packaging, and labeling anti-aging products and devices. Thus, strict regulations restrain the growth of the market to some extent.

Anti-Aging Industry Outlook

Product Insights

• The anti-wrinkle category dominates the market, and it is expected to record around 45% share in 2030. This is mainly attributed to the increasing awareness of Botox treatment among consumers.
• In addition to this, the growing awareness regarding product availability coupled with rising consciousness regarding the signs of maturity among young and middle-aged consumers, and the burgeoning aging population contribute to the industry growth.
• People in both developing and developed countries are becoming more conscious with respect to skin aging and the numerous problems associated with it such as wrinkles, dullness, fine lines, diminished plumpness, and smoothness.
• In addition, the increasing standards of living, the snowballing personal disposable income, the rising spending power among middle-aged consumers, and the availability of cost-competitive items and solutions are some of the other factors fueling the demand for such products to a great extent.
• Distribution channels, including stores, pharmacies, and online stores, play a pivotal role in sales expansion. Among these, the online category has been proliferating at a high pace, due to the escalating preference of consumers, convenience in buying, and improved aftersales services.
• Thus, companies and brands are dedicatedly working on selling their stock offline as well as online with the objective of generating higher sales revenue.

Products covered in the report include:

• Anti-Wrinkle (Largest and Fastest-Growing Category)
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark

Treatment Insight

• Among treatment types, the hair restoration category is expected to record the highest CAGR, over 10.0%, during the forecast period. Mounting stress among the youth population, augmenting pollution concerns, and dietary changes are the major factors causing hair loss problems in countries, such as India and China, which are projected to aid the demand for hair restoration treatment in these countries.
• Moreover, hereditary makeup that augments with aging; side effects of many medications & treatments; exposure to radiation during treatment or other conditions; hormonal changes owing to childbirth, menopause, pregnancy, and thyroid problems; stressful lifestyle causing the thinning of hair, and the excessive usage of chemical sprays hairstyling are among the major causes of hair loss.
• Additionally, depression, anxiety, and digestion- and sleep-related issues lower the growth of hair. Thus, this stimulates the need for hair restoration treatment across the globe.

The following treatment types are included in the report:

• Hair Restoration (Fastest-Growing Category)
• Anti-Pigmentation (Largest Category)
• Adult Acne Therapy
• Breast Augmentation
• Liposuction
• Chemical Peel

Demography Insights

• Generation X people accounted for the largest share, around 50.0%, as estimated, in the anti-aging market in 2024 and will continue to remain the largest consumers of anti-aging products, followed by Generation Y.
• These people are more conscious about their appearance and, therefore, opt for solutions for reducing the signs of maturity.
• Further, currently, they are being exposed to a taxing work environment, which arouses the aging process through oxidative stress. Also, active participation and involvement in social media led to improved brand awareness among Generation X.
• In the future, the Generation Y category is expected to exhibit the second-highest growth rate, owing to the budding consciousness for external appearance and flexibility to adapt to modern fashion trends, which would further promote the market progression.
• Also, skincare device companies are strongly focusing on launching items to address these age groups’ concerns individually to maximize their reach.

Demography covered in the report are:

• Generation X (Largest and Fastest-Growing Category)
• Baby Boomers
• Generation Y
• Generation Z

North America Is the Largest Region

• In 2024, North America is estimated to have accounted for the largest share, over 35%, in the anti-aging market. This is mainly attributed to the rising preference for non-surgical treatments, the increasing awareness about at-home goods, and the surging number of aesthetic procedures being performed in the U.S. and Canada.
• Moreover, the growing disposable income, the rising adoption of skin rejuvenation & resurfacing treatments, the surging popularity of cosmetic products, the expanding geriatric population, and the increasing number of skin problems are some of the other factors that encourage people to use these products in the region.
• On the other hand, the European market is projected to record a significant growth rate over the forecast period. This growth can be mainly led by the presence of renowned players and the increasing geriatric population in the region.
• Also, Europe is the major exporter of cosmetic goods in the world and the exported stock mainly includes engineering goods, cosmetic items, and gems and jewelry.
• Besides, the increasing number of surgical and non-surgical procedures being performed in the region is supporting the progression of the industry.
• For instance, breast augmentation, liposuction, eyelid surgery, rhinoplasty, and abdominoplasty are the most popular surgical procedures performed in European countries, whereas Botox, derma filler, and chemical peel are general non-surgical procedures.

Further, regions and countries analyzed for this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest and Fastest-Growing Country Market)
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan (Fastest-Growing Country Market)
  • India
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest and Fastest-Growing Country Market)
  • South Africa
  • U.A.E.
  • Rest of MEA

Market Nature – Fragmented

The anti-aging market is fragmented in nature with the presence of various players. Some of the prominent players in the market include The Procter & Gamble (P&G) Company, Nu Skin Enterprises Inc., Unilever Group, Pierre Fabre S.A, Shiseido Company Limited, Nuxe, The Estée Lauder Companies Inc., L’oreal SA, and others. Companies in the industry have been involved in product launches, partnerships and collaborations, and geographical expansion to increase their market share.

Anti-Aging Industry News

• In April 2024, Nuxe launched six new anti-aging products in global travel retail.
• In April 2024, Rubedo Life Science and Beiersdorf AG announced their partnership to develop an anti-aging solution.
• In October 2022, LR Health & Beauty Systems introduced a cosmetic device Zeitgard Pro, which offers deep facial cleansing and acts as an anti-aging booster.
• In September 2022, L’Oréal acquired ModiFace, an artificial intelligence entity. This latest technology is based on an AI algorithm designed by ModiFace, an expert in L’Oréal’s skin aging.